Peter Dixon

Senior Partner, Creative Director

As senior partner and creative director of Prophet, Peter brings our clients a unique blend of perspectives as an architect and brand specialist. It translates into an imaginative take on identity, branding, and design, expressed in both high-level thinking and visual representations.

Peter’s award-winning programs have spanned all areas of the brand experience, ranging from building design to retail concepts and merchandising systems. He has worked for such notable clients as BMW, Citibank, Citizens Bank, Chrysler, IBM, Microsoft, McDonalds, Nissan, Sprint, Samsung, and Wal-Mart.

Before joining Prophet, Peter helped lead the consulting team on Wal-Mart’s new brand strategy, including its new visual identity and store experience concepts. He also was instrumental in designing Nissan Motors' new dealership concept being launched worldwide, and a new dealership design for its Infiniti brand. For McDonald’s, he directed a revitalized restaurant concept being executed across the U.S.

Peter is a popular public speaker and often is tapped as a source by The New York Times, The Wall Street Journal, Brandweek, Newsweek, Visual Merchandising & Store Design, Convenience Store News, and Advertising Age.

A member of the American Institute of Architects, he is registered as an architect in the State of New York. He serves on the editorial board of VM+SD magazine, and is a past national president of the Society for Environmental Graphic Design (SEGD). He holds a B.S. in Mechanical Engineering from Louisiana State University and a Masters of Architecture degree from the University of Texas.

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