Mike has extensive consulting experience in helping clients understand, develop, and implement customer-focused brand strategies in the healthcare, technology, services and industrial sectors. He has deep expertise in business growth strategy, brand positioning and identity development, brand portfolio and architecture, and customer experience.
Before joining Prophet, Mike worked at Zyman Group, a marketing consulting firm, where he was responsible for developing growth strategies and go-to-market plans for companies such as GE, Alcoa, Dow Chemical, and Cintas. Mike also worked on the client-side as a brand and business strategy practitioner at both IBM and NCR.
Mike is a visiting professor on the subject of brand management at Georgia Institute of Technology (Georgia Tech). Mike received a B.S. in Marketing from Clemson University and later earned his MBA at the University of Florida.