A leader of Prophet’s Marketing Practice, Fred provides clients a rare combination of line management experience and consulting acumen. He has a 25-year track record in North America and Europe developing and activating brand and marketing strategies that deliver profitable double-digit growth.
At Prophet, and previously as a senior managing principal at the Zyman Group, Fred helps leading global industrial, consumer goods, financial services and pharmaceutical clients achieve their growth objectives through practical, actionable marketing.
Fred is a published author and speaker on the topic of “considered products marketing” -- marketing goods and services such as industrial products and pharmaceuticals that involve a multi-step information gathering and evaluation process before purchase. He has created a disciplined approach to identifying and leveraging the drivers of preference at key points in the consideration process.
Corporate leadership roles at Crayola and Electrolux provide the basis for Fred’s line management expertise. As senior vice president marketing at Electrolux, the world’s largest appliance maker, Fred led the re-introduction of the Electrolux brand in North America. At Crayola he turned around a flagging Canadian subsidiary as president of Crayola Canada and profitably doubled Southern European sales as managing director of Crayola France, Spain, and Italy.
Fred began his career in marketing management in the Maxwell House Coffee Division of Kraft Foods. He earned his BA at Harvard University and a M.B.A. in marketing and finance from Columbia University.