Joerg brings over ten years of consulting experience building leading brands and delivering profitable growth through distinctive customer insights. His diverse background includes marketing and branding strategy, customer relationship management, and marketing analytics across a broad range of industries in different countries.
At Prophet, Joerg has worked with companies to uncover and activate actionable customer insights through the application of customized research & analytics methods. He developed in-depth experience in market potential evaluation, customer segmentation, brand positioning, value proposition, brand portfolio management, and marketing effectiveness for clients such as United Healthcare, PepsiCo, TD Amertrade, United Airlines, Zurich Financial Group, UBS, and FrieslandCampina.
Before joining Prophet, Joerg was a project manager at the Marketing Centre Muenster, Germany and a Managing Director at the Muenster Research Center for Service Marketing. During this time he led several marketing projects in strategy development, brand management, and customer relationship management for a variety of German DAX companies including BMW, Deutsche Post, Volkswagen, Lufthansa and Deutsche Bahn.
Joerg holds a diploma in Business Administration and a doctorate degree in Marketing from the University of Muenster with a focus on Marketing Analytics. In his dissertation he investigated emotional factors influencing customer loyalty in the travel service industry. During that time, he also functioned as a lecturer for Strategic Marketing and Consumer Behavior. He is a regular speaker in the MBA program of the leading international business school INSEAD. He also published various articles in the areas of branding, marketing and customer relationship management.