Kevin O’Donnell

Senior Partner

Kevin is a senior practitioner with 20 years of experience helping companies develop and execute brand and business strategies. Specifically, Kevin helps clients with customer segmentation, brand portfolio strategy, the development of branded customer experiences, and with innovation-related issues ranging from identification of growth opportunities to the development of innovation networks. He has served as the lead strategic advisor on a variety of engagements within the U.S. and globally, working with clients such as Harrah's, IBM, adidas, Intel, Cargill, Maytag, Monsanto, and Williams-Sonoma. Kevin has been a member of the Prophet leadership team for the last nine years where he has served in several capacities, including managing the San Francisco office and leading Prophet's entry into Asia.

Before joining Prophet, Kevin was both a hands-on entrepreneur as well as a strategist for a Fortune 500 company. He launched a start-up company after creating a patented line of coffee brewing equipment, and after two years of successful management sold the operations to a competitor, Hamilton Beach. Prior to this venture, Kevin spent a number of years managing the development of billion dollar vacation-oriented entertainment projects for The Walt Disney Company.

An accomplished speaker and thought leader, Kevin regularly serves as a guest lecturer at the Stanford Graduate School of Management and U.C. Berkeley's Haas School of Business, and was a contributing editor for David Aaker's Brand Leadership and Brand Portfolio Strategy books.

Kevin received a B.S. from U.C. Berkeley and an M.B.A. from Wharton.

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