James Walker, who has spent the last 20 years honing his skills and understanding of research and analytics across the spectrum of brand and marketing disciplines, leads Prophet’s analytics practice.
His background includes leadership roles at big ad and media agencies, as well as consultancies and entrepreneurial ventures. He’s led consulting projects in more than 40 countries and for a diverse range of clients, including Johnson & Johnson, Coca Cola, Honda, Barclays, AT&T, Fosters, Intel, and Dell.
James’ expertise in analytics includes brand research and analytics, brand equity modeling, marketing mix modeling, segmentation, econometrics, sales and marketing process improvement, among others. He splits his time between our London and New York offices.
Prior to joining Prophet, he helped launch and manage a variety of entrepreneurial ventures focused on both analytics and media. Most recently, these included MOFILM, the world’s largest crowd-sourcing creative agency; SSA & Company, a consultancy focusing on Six Sigma process improvement; and Nunwood Consulting, a research firm. His earlier ventures included Brand Science and Edge Consulting. The former, a joint venture, was ultimately sold to one of its partners, Omnicom, and became Omnicom Media Group’s global econometrics business. Edge Consulting carved out a niche using software tools to deliver sales and marketing optimization projects, and was sold to Accenture. It became the kernel of Accenture's Marketing Science practice, which James led outside of North America for 7 years until leaving in 2009 to pursue new interests.
James began his career in econometric modeling in the media industry, and held various leadership roles at WPP. He led J. Walter Thompson’s global marketing analytics business, and helped launch MindShare, today the world’s second largest media agency.
A resident of London, James is a graduate of the London School of Economics and Political Science, the University of London.