Roland Bernhard

Partner

Roland is a Partner leading Prophet's Zurich office, bringing close to 20 years of international experience in business, marketing, and brand strategy. He has worked with clients to perform extensive market & consumer insights analysis, develop innovative brand and marketing strategies, and drive organizational change.

Before joining Prophet, Roland was a Strategic Marketing Consultant working with clients such as UBS, Sara Lee, Lowe (IPG), and Axel Springer. Prior to running his own consultancy, Roland was Global Head of Marketing and a member of the International Management Board for Red Bull GmbH. While there, he led and reshaped the international marketing team in order to focus on more future-oriented, strategic growth initiatives. Prior to joining Red Bull, Roland spent 6 years at The Coca-Cola Company & BPW (a JV between The Coca-Cola Company and Nestlé SA). While there, he held a number of senior level positions including: Head of Marketing Europe, Eurasia, Africa - Tea Category; Member of the Supervisory Board of The Coca-Cola Nestlé Refreshment Ltd. Europe; and Director Strategic Innovations Switzerland. Among other key initiatives, he was responsible for successfully re-launching Nestea across Europe, which resulted in a turnaround for the brand, with accelerated growth and significant market share gains.

Roland holds a B.B.A. from the Graduate School of Business Administration in Zurich, Switzerland, and an M.B.A. from the Fuqua School of Business, Duke University in North Carolina, USA.

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