Mitch Duckler

Partner

Mitch brings over 14 years of brand management and marketing consulting experience in leading brand strategy engagements at Prophet. His areas of expertise include brand positioning and identity, new product development, and brand portfolio strategy. Since joining Prophet, Mitch has successfully led engagements for Fortune 500 companies including Boeing, Carlson Companies, Wrigley Company, Deloitte & Touche, Payless ShoeSource, General Electric, and ExxonMobil.

Prior to joining Prophet, Mitch worked for Kuczmarski & Associates where he led engagements helping clients to identify and commercialize new product opportunities. His clients included consumer packaged goods firms such as Alberto Culver and ConAgra. Prior to Kuczmarski & Associates, Mitch worked for The Coca-Cola Company, where he helped launch an in-house marketing consulting group that provides consumer and brand marketing consulting services to many of the company's largest retail customers. Additionally, Mitch worked for five years in brand management for Unilever, where he worked on category-leading personal care brands such as Suave, Finesse, and Degree.

Mitch facilitates workshops and seminars for the American Marketing Association (AMA) in the areas of brand strategy and new product development, and has written articles on the same topics for industry periodicals such as Brandweek, Marketing News, and Marketing Management. He is also a guest lecturer for Northwestern University's Kellogg School of Management and Medill Integrated Marketing Communications.

Mitch earned a B.S. in Business from the University of Minnesota and an M.B.A. from the University of Michigan.

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