Joseph Gelman

Partner

Joseph is a Partner at Prophet and leads the Madrid Office, bringing more than 10 years experience in global business and marketing strategy.

During his time at Prophet, Joseph has lead the re-branding of one of the world’s biggest real estate development companies, with operations in more than 17 countries. He has also worked with a leading company in the alcohol industry, defining the strategy for expanding a local beer outside its core market. In addition, he worked with a large European components producer in “greening” its brand, and lead other engagements in the energy, financial services, and education industries with issues ranging from customer segmentation to brand architecture. Joseph is currently helping one of the most iconic tobacco brands redefine its portfolio and develop new innovations.

Prior to joining Prophet, Joseph was a Director at BBDO Consulting where he founded the Madrid Marketing Consulting Business. While there, he worked on brand positioning, brand portfolio strategy, corporate reputation, marketing investment optimization, brand equity valuation, and corporate communications for clients across a variety of sectors, with an emphasis on telecommunications, financial services (banking, insurance) and consumer goods (tobacco, spirits). Prior to BBDO Consulting, Joseph worked for McKinsey & Company and also held various positions in both Strategic Planning & Marketing at CANTV (Venezuela’s telecommunications incumbent).

Joseph holds an MBA from the Columbia Graduate School of Business in New York.

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