Larry Lucas

Associate Partner

Larry brings over 20 years of client and consulting experience building leading brands and delivering profitable growth in the U.S. and internationally. His diverse background includes leadership roles in global brand management, marketing strategy, customer marketing, and sales where he demonstrated a proven ability to establish long-term strategy, build teams, and drive change within organizations.

Prior to Prophet, Larry spent five years with the Zyman Group, an International consulting firm dedicated to creating and accelerating profitable growth. During his tenure there he led numerous global client engagements across beverage, food, and multiple industrial sectors specializing in value proposition development, portfolio management, strategic planning, and business plans for activation.

Prior to joining Zyman Group, Larry was the Group Brand Manager for the $400 million Clairol Herbal Essences® hair/skin care franchise where he led a cross-functional team responsible for developing the worldwide brand vision and identifying the strategic drivers to reach $1 billion in sales. Larry broadened his marketing experience in the international arena where he developed the strategic plan for the complete Clairol Hair and Skin Care International portfolio. His team was responsible for all international marketing initiatives, resulting in franchise growth from $15M to $210M over two years.

Larry graduated summa cum laude from the University of San Francisco with an MBA in marketing and a B.S. in Business Administration from California State University.

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