Our latest news

July 15, 2014
Vice Chairman David Aaker released his 18th book, Aaker on Branding: 20 Principles That Drive Success.  more

July 14, 2014
Partner Felix Stöckle spoke to The Wall Street Journal about the power of brand endorsements and sponsorships in major sports events such as the World Cup. more →

June 30, 2014
The findings from Prophet's 2014 Consumer Healthcare Exchange Survey were covered in MediaPost's Marketing:Health. more →

June 30, 2014
Senior Partner Fred Geyer co-authored an article for HBR.org with Electrolux CMO MaryKay Kopf about the transformation of Elecrolux's global marketing strategy. more →

June 30, 2014
Partner Mat Zucker stopped by The BeanCast podcast to discuss the latest in marketing news. more →

June 23, 2014
The findings from Prophet's 2014 Consumer Healthcare Exchange Survey were covered in Modern Healthcare. more →

June 19, 2014
Prophet released the findings from its 2014 survey of consumer attitudes and experiences with the Affordable Care Act’s first healthcare exchange open enrollment period. more

June 18, 2014
Senior Partner Kevin O'Donnell spoke to AdWeek about Jamba Juice's unique repositioning opportunity with its expansion to green juices.  more →

June 1, 2014
The New York Times joins us in welcoming new Partner Mat Zucker to the Prophet team.  more →

May 27, 2014
Chief Growth Officer Scott Davis weighs in on Chipotle's expansion strategy in AdWeek.  more →

May 23, 2014
Chief Growth Officer Scott Davis was part of Branding Magazine's first edition of their new monthly feature, in which industry leaders discuss key branding issues and opportunities: The Branding Roundtable. Chuck Kent, Branding Magazine moderator, interviewed Scott Davis, Chief Growth Officer at Prophet, Dominik Prinz, Director, Strategy at Interbrand and Jorge Aguilar, Executive Director of Brand Strategy at Landor on the concept of brand co-creation. more →

May 22, 2014
Mat Zucker joins Prophet as Partner. more

May 19, 2014
Vice Chairman David Aaker was quoted in a New York Times article on the importance of brands and eye contact.  more →

April 30, 2014
Chief Growth Officer Scott Davis was quoted by the AP in their "big story," Unlikely Partnerships Help Small Businesses Thrivemore →

April 28, 2014
Vice Chairman David Aaker published an article, "Strong Winds That Drive Turkey Further" to client Turkish Airline's in-flight magazine, Sky Library  more →


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