![[Prophet - Brand, Marketing, Innovation, and Design Experts]](/images/layout/logo88.png){kind=logo}
Ad Age Cites Two Prophet Books in Top Ten List
December 13, 2011
SAN FRANCISCO (Dec. 13, 2011) – Two books authored this year by members of Prophet’s leadership team were cited by Ad Age as “Ten Marketing Books You Should Have Read” in a special year-end report.
Prophet (www.prophet.com) is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas.
The two are Brand Relevance: Making Competitors Irrelevant by David A. Aaker, and Look at More: A Proven Approach to Innovation, Growth, and Change by Andy Stefanovich. Aaker is vice chairman of Prophet and Professor Emeritus at the Haas School of Business, University of California, Berkeley; Stefanovich is chief curator and provocateur. Both books were published by Jossey-Bass.
Brand Relevance is Aaker’s 15th book. In addition to his books and numerous articles, Aaker writes the Aaker on Brands blog and regularly blogs for the Harvard Business Review and Fast Company. He can be followed on Twitter at @DavidAaker.
Look at More is Stefanovich’s first book. He is a frequent speaker and writer on innovation-related topics who can be followed on Twitter at @AndyStefanovich.
