Scott Drummond Tapped as Partner at Prophet
August 21, 2012
SAN FRANCISCO (August 21, 2012) – Scott Drummond, the founding partner of boutique Bay Area branding firm, Forty Forty Agency, who also was a senior member of Landor Associates, has joined Prophet as a partner.
Drummond, with 25 years of experience working across the spectrum of brand and design, will be instrumental in continuing the evolution of Prophet’s design practice. He will be based in Prophet’s San Francisco office.
Prophet is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas.
“Scott brings a great blend of skills and experiences that immediately elevates our ability to address client issues,” said Peter Dixon, senior partner and creative director.
“He has led some great large-scale brand and design projects, and also brings a pragmatic perspective to the practice as a result of managing his own firm’s business operations,” he added.
In addition to design and creative oversight, Drummond’s work has spanned new brand development, acquisition brand strategy, product positioning, co-branding, messaging communications, and all forms of brand experiences.
He has served clients in the retail, financial services, sports and entertainment, energy and consumer packaged goods sectors, among them BP, Campbell’s, Disney, Home Depot, The Royal Bank of Scotland, Target, Viacom, Visa, and the NFL Players Association.
Drummond formed Forty Forty Agency in 2002, undertaking strategy and creative in traditional and digital media for clients in a variety of industries, During his eight-year tenure at Landor Associates, Scott served as executive and creative director of the branded environments and retail practice. He also dedicated two years to the FedEx account, offering global brand strategic guidance for the FedEx group of companies.
Drummond, who began his career as an environmental and retail designer, holds his bachelor’s degree from Cal Poly University. He and his family reside in Berkeley, CA.