Achim Wirtz Joins Prophet as Partner in Zurich
October 15, 2012
ZURICH (October 15, 2012) – Achim Wirtz has been named partner of the brand and marketing consultancy Prophet. He will be based at Prophet’s office in Zurich.
Wirtz brings Prophet clients over 25 years experience in marketing and communications. He has expertise in brand and communication strategies, brand management, communication effectiveness, and issues like internal branding, organizational change and crisis management. Among the clients he’s worked with are Swisscom, Sunrise, Migros, Credit Suisse, UBS, Zurich Financial Services, Julius Bär, Roche, Novartis, SBB, SRG, Die Post, TCS, APG|SGA.
“Achim’s skills and knowledge make him a great fit with Prophet,” said Rune Gustafson, head of EMEA operations for Prophet. “In addition to his considerable expertise as a consultant, his entrepreneurial side aligns with Prophet’s, and will benefit our continued growth in Switzerland and Europe as a whole.”
Wirtz spent much of his career in various roles with Wirz Group, a leading Swiss communications, marketing and branding firm. His many assignments included opening successful new offices, such as the BBDO Consulting presence in the Swiss market. After three years at Publicis, he rejoined Wirz in 2008 to head its brand and communications consulting practice.
He holds his Master’s degree in economics from Ludwig-Maximilians Universität München and a post-graduate degree in organizational development.
Prophet is a strategic brand and marketing consultancy with offices around the world, including Zurich, Berlin and London.
It helps leading companies better leverage their brands and marketing to grow and transform their businesses.Prophet has worked with such preeminent clients as BMW, eBay, Postbank, Zurich Financial and Swarovski on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.