Prophet Partner Brad White Elected to PDMA National Board
February 5, 2013
ATLANTA (February 5, 2013) – Brad White, a partner in the Atlanta office of Prophet, a brand and marketing consultancy, has been elected to a two-year term on the Board of Directors of the Product Development and Management Association (PDMA).
Prophet is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas.
White, a member of the PDMA since 1994, has stepped up his involvement in the last several years. After speaking at its well-known Product Innovation Management Conference, he was asked to serve on its organizing committee and served as its co-chair over the last two years. Among his more significant credits were moves to reorganize the event around next and best practices, and to recruit top-tier speakers from businesses like General Mills, Procter and Gamble and IBM.
“It’s an honor to be elected to the board. PDMA has a unique role to plan in advancing the state of the art. During my tenure, I plan to help PDMA expand its influence with the global innovation community,” said White.
White has been a consultant in innovation and marketing strategy for over 15 years. He was Managing Principal of (r)evolution, an Atlanta consultancy, that was acquired by Prophet last August.
A frequent speaker and author on subjects related to innovation and marketing strategy, White was named 2007 Atlanta Marketer of the Year by the American Marketing Association (AMA). He is active in the AMA and also serves on the Georgia Chamber of Commerce Board of Directors.
Prophet is a strategic brand and marketing consultancy with offices around the world. It helps leading companies better leverage their brands and marketing to grow and transform their businesses. Prophet has worked with such preeminent clients as BMW, Cisco, GE, McDonald’s, Johnson and Johnson, and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital, and analytics.