Senior Insights Manager
Describe your passion, your expertise and your way.
My passion cultivates my expertise and effuses through my way. I’m passionate about people. Psychological and social aspects of people fascinate me. Attempting to understand what motivates people, how to anticipate their needs and influence their behaviors thus is my expertise at Prophet. My work in consumer insight lets me pursue this passion through meticulously well designed research and informed instinct, all guided by strategic relevancy.
What is a little known fact about you?
I worked as a child broadcaster in a national broadcast station throughout elementary school in Beijing.
What has been your most interesting or unique Prophet project thus far?
I’ve worked on over 40 client engagements at Prophet throughout the years, and I love the diversity. The clients range from a commodity manufacturer, iconic restaurant, famous beverage brand, underdog wireless provider, airline, luxury goods, hotel chain, to a conglomerate agricultural manufacturer, health care company, energy company, and financial service companies. Some of them are startups of smaller operations, using a single product brand to go to market, while most of them run a portfolio of brands, organized by product categories across a spectrum of sectors as well as by geographies around the globe. Some of them sell directly to individual consumers; while others have a complex “value chain” or “eco system” of stakeholder groups to deliver values to. Imagine the depth and breadth of the problems you can help solve for these brands – it’s exhilarating!
What is the best part of working at Prophet?
The people – smart, kind, super self-motivated and extremely good at what they do. Together they create a dynamic, close-knit, and intellectually stimulating environment. You feel you are part of a community that is really building something bigger and better for your clients.
Any advice to applicants?
Prophet is not just another management consulting firm, you need to be truly good at what you do and believe “together we can make a difference.” Let your guard down, be open-minded and show off your passion and ambition. You won’t be disappointed.