Revisiting Aaker's top ten brand precepts

I recently had occasion to revisit on of my earlier posts, in which I talked about some of the most important ideas in the brand books I've authored. I think these precepts are just as relevant today and welcome your additions and comments. I hope you enjoy the post.

Posted July 22, 2011 / Permalink / Subscribe (e-mail) / Subscribe (RSS)
Tag: precepts

Share •

Comments

Aacker is a fundamental source of inspiration for those that, like me, work with branding. To revisit his a ideias is a privilege for me.

— Added by Alexandre Langer on July 23, 2011

Great site, amazing knowledge dissemination

— Added by Sanjay Raina on July 25, 2011

(required)
(required, but will not be shown)
type the word INSPIRE below

remember your name, e-mail, and website

receive notifications of comments posted after yours

Dave Aaker - Vice Chairman of Prophet, Business Strategy Consultants

Aaker on Brands

A recognized authority on brands, David Aaker is Vice Chairman of Prophet and consults exclusively for Prophet clients. He is the creator of the Aaker Model™ and has published more than 100 articles and 15 books.

Connect

Subscribe

Sign up for e-mail updates

This blog post from Aaker on Brands was published on July 22, 2011. To see more posts, visit the blog home page.

Next: When Will a Damaged Brand Come Back?

Previous: Muji—The No-Brand Brand

Share •