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Learnings from A Human Library

The human library has its roots in the city library of Malmo, Sweden, which allows curious visitors to check out living people for a 45-minute conversation. The experience is designed to confront prejudices and promote understanding. The people available to be “checked out” included a gypsy, a transvestite, a blind man, a journalist and an animal rights activist, and the conversation allows people to learn about the life and beliefs of an individual that had been misunderstood, stereotyped and often avoided.

Prophet’s version of a human library is designed to provide inspiration to a team that wants to develop a big innovation, improve an offering or user experience, enhance a brand relationship, or improve a sales or marketing program. With context and objective in place, a wide array of human “books” that are relevant but tangential to the context are purposefully selected to create unexpected sources of insight.

An apparel manufacturer found that its multi-product…

July 25, 2012 • Permalink