Your challenges require the creative yet practical solutions we're known for.

Successful partnerships require a shared vision. This includes agreeing on the most critical barriers to success and how to overcome them. That's why we collaborate with our clients to understand what's standing in the way of their profitable growth, and devise solutions that reflect their organizations' unique operational and cultural realities.

To learn how Prophet can help with your critical business issues, click an area of interest below. You may also expand or collapse all topics at once.

We aren’t growing as fast as we'd like.

Prophet has proven methods for accelerating brand-driven growth.

Andrew Pierce

Senior Partner

“To grow, companies must find ways to innovate around their brands. More often than not, brand leaders are risk adverse—not willing to push the boundaries of brand permissions for fear of diluting or over-extending.” Read viewpoint ›

Chiaki Nishino

Associate Partner

“'When the going gets tough, the tough get going' is an old adage to which most people can relate. Many companies put this into practice by pushing harder when faced with challenges like achieving growth targets.”
Read viewpoint ›

Our business is not as innovative as it should be.

Prophet ensures your best ideas — no matter how big or small — make it to market.

Kevin O'Donnell

Senior Partner

“Done right, innovation can drive organic growth and serve as a key differentiator for a brand.” Read viewpoint ›

Jennifer Dominiquini

Associate Partner

“There’s a lot of talk about innovation among businesses today, but many have difficulty turning the rhetoric into action.” Read viewpoint ›

Senior management doesn't believe in brand building.

Prophet helps executives embrace brand as one of a company's most valuable, appreciating assets.

Scott Davis

Senior Partner

“Most senior executives still put brand building in the marketing bucket, see it as a discretionary expense, and view it as something the creatives will handle.” Read viewpoint ›

Michael Dunn

CEO & Chairman

"The key is to demonstrate that brand building can deliver sales, reputation, and growth." Read viewpoint ›

We are losing share to new competitors.

Prophet has a strong track record in revitalizing brands.

Mitch Duckler

Associate Partner

“Is your share slipping? It could be a new competitor has found a way to make your offering less relevant.” Read viewpoint ›

David Aaker

Vice-Chairman

“Share loss could be caused by a relevance problem — you may be losing touch with what your customers really want and need.” Read viewpoint ›

We need to deliver a more consistent customer experience.

Prophet helps clients build lasting and profitable relationships with their customers.

Jay Milliken

Associate Partner

“No matter what type of company you work for or what your functional role is within the organization, your actions and behaviors with customers provide just as strong of a message as your marketing collateral or the title on your business card.” Read viewpoint ›

Steve Chang

Associate Partner

“After spending bundles of cash on brand-building programs, companies often fall woefully short in consistently delivering upon the promise(s) set forth by their brands.” Read viewpoint ›

We can’t measure how effective our marketing is.

Prophet offers a systematic approach for linking marketing efforts to business results.

Mike Leiser

Senior Partner

“This is an age old question that marketers face, particularly during annual planning cycles. While there is no "silver bullet" answer, there is a practical, rigorous, and comprehensive way to address this issue.” Read viewpoint ›

Chiaki Nishino

Associate Partner

“Most companies have surprisingly little insight into what drives customers to move from awareness to consideration to preference to purchase or where customers tend to abandon the process.” Read viewpoint ›

We don’t know who our best customers are.

Prophet identifies our clients' most profitable, actionable customer groups.

Jeanne Ryan

Associate Partner

“Many clients have difficulty identifying their best customers because of their go-to-market approach.” Read viewpoint ›

Cindy Levine

Partner

“Every company has its best customers, those who spend more, stay longer, build positive word of mouth, love the brand, and are more profitable. Understanding who these gems are is important for a multitude of reasons.” Read viewpoint ›

We have too many brands to support.

Prophet helps focus our clients’ efforts on the brands that will deliver the greatest value to customers and the organization.

Michael Petromilli

Partner

“Brands are like rabbits — they tend to multiply. And once a new brand is created, it tends to live on forever.” Read viewpoint ›

Joseph Gelman

Partner

“The most common driver of brand proliferation is the company structure, meaning, a business unit equals a brand.” Read viewpoint ›

We have no systematic way to make brand decisions.

Prophet equips clients to monitor and manage their brands more effectively.

Jeff Smith

Partner

“Brand-building decisions are made every day; whether they are coordinated or well managed is the real issue.” Read viewpoint ›

Kevin O’Donnell

Senior Partner

“Brands, by their very definition, are intangible assets, which in turn make them very difficult to manage effectively.” Read viewpoint ›

We need to organize more effectively for brand building.

Prophet has helped numerous organizations develop world-class marketing and branding capabilities.

Andrew Pierce

Senior Partner

“The success of any brand strategy is dependent on the alignment between the brand strategy and the organization that brings it to life.”Read viewpoint ›

Jeff Smith

Partner

“Developing a path to greater influence in the organization is a key success factor.” Read viewpoint ›

We need to do more with less.

Prophet helps identify strategies and activities that will have the greatest impact for the brand and business.

Andrew Flynn

Partner

“In an increasingly competitive environment, most companies are trying to stretch their marketing investments. The critical step is to understand what role each brand in your portfolio is playing to help you achieve your business objectives.” Read viewpoint ›

Cindy Levine

Partner

“We continually hear marketers frustrated with and challenged by increased demands to demonstrate the value of their marketing efforts, while also dealing with shrinking marketing budgets.” Read viewpoint ›

We’re not making the most of our Corporate Social Responsibility (CSR) programs.

Prophet helps companies identify and recognize benefits from a CSR strategy.

Joseph Gelman

Partner

“In embarking on CSR programs, marketers mustn’t lose sight of two key things: First, the main objective is to create tangible and direct value for the business. Second, CSR investments have little to do with other ‘philanthropy’ activities the company may pursue.” Read viewpoint ›

Chiaki Nishino

Associate Partner

“With benefits ranging from improved sustainability, to reduced liabilities and insurance costs, to an enhanced brand image, Corporate Social Responsibility (CSR) programs have rightfully taken on more importance at forward-thinking corporations around the world.” Read viewpoint ›