Your challenges require the creative yet practical solutions we're known for.

Successful partnerships require a shared vision. This includes agreeing on the most critical barriers to success and how to overcome them. That's why we collaborate with our clients to understand what's standing in the way of their profitable growth, and devise solutions that reflect their organizations' unique operational and cultural realities.

To learn how Prophet can help with your critical business issues, click an area of interest below. You may also expand or collapse all topics at once.

We aren’t growing as fast as we'd like.

Prophet has proven methods for accelerating brand-driven growth.

Chiaki Nishino

Partner

“When the going gets tough, the tough get going" is an old adage to which most people can relate. Many companies put this into practice by pushing harder when faced with challenges like achieving growth targets. The trouble is that simply pushing harder seldom works.” Read viewpoint ›

Andy Flynn

Partner

“All companies will eventually face moments in time when their business objectives outstrip their marketplace results.”
Read viewpoint ›

Our business is not as innovative as it should be.

Prophet ensures your best ideas — no matter how big or small — make it to market.

Kevin O'Donnell

Senior Partner

“Done right, innovation can drive organic growth and serve as a key differentiator for a brand.” Read viewpoint ›

Phyllis Rothschild

Partner

“Do the companies you read about seem more innovative than yours? It may be that you’re defining innovation too narrowly and not exploring enough angles to drive creative growth opportunities across your business. ” Read viewpoint ›

Senior management doesn't believe in brand building.

Prophet helps executives embrace brand as one of a company's most valuable, appreciating assets.

Scott Davis

Senior Partner

“Most senior executives still put brand building in the marketing bucket, see it as a discretionary expense, and view it as something the creatives will handle.” Read viewpoint ›

Michael Dunn

Chairman and CEO

“While the word 'brand' occasionally provokes senior management ire or indifference, we know that all top-notch management teams believe in winning in the marketplace, maintaining a strong reputation, and driving profitable growth.” Read viewpoint ›

We are losing share to new competitors.

Prophet has a strong track record in revitalizing brands.

Mitch Duckler

Partner

“Is your share slipping? It could be a new competitor has found a way to make your offering less relevant.” Read viewpoint ›

Phyllis Rothschild

Partner

“Did you get caught off guard? Incumbents often do because the bigger they get (and more successful), the more they become inwardly focused.” Read viewpoint ›

We need to deliver a more consistent customer experience.

Prophet helps clients build lasting and profitable relationships with their customers.

Aneysha Pearce

Associate Partner

“Conventional wisdom puts customer-facing employees at the center of delivering an organization's brand promise. Unfortunately, this responsibility is less effective if the leadership of the organization is not aligned on what it means to deliver on that promise.” Read viewpoint ›

Jay Milliken

Partner

“No matter what type of company you work for or what your functional role is within the organization, your actions and behaviors with customers provide just as strong of a message as your marketing collateral or the title on your business card. ” Read viewpoint ›

We can’t measure how effective our marketing is.

Prophet offers a systematic approach for linking marketing efforts to business results.

Mike Leiser

Senior Partner

“This is an age old question that marketers face, particularly during annual planning cycles. While there is no "silver bullet" answer, there is a practical, rigorous, and comprehensive way to address this issue.” Read viewpoint ›

Tülin Erdem

Academic Partner

"Today’s marketing environment presents more challenges — and offers more opportunities — than ever before." Read viewpoint ›

We don’t know who our best customers are.

Prophet identifies our clients' most profitable, actionable customer groups.

Cindy Levine

Partner

“Every company has its best customers, those who spend more, stay longer, build positive word of mouth, love the brand, and are more profitable. Understanding who these gems are is important for a multitude of reasons.” Read viewpoint ›

Erik Long

Associate Partner

“In a world of global competition, media saturation, and more sophisticated and evolving customers, companies should gather insights about their current, past, and future customers in order to sustain competitive advantage.” Read viewpoint ›

We have too many brands to support.

Prophet helps focus our clients’ efforts on the brands that will deliver the greatest value to customers and the organization.

Joseph Gelman

Partner

“The most common driver of brand proliferation is the company structure, meaning, a business unit equals a brand. Although this is not the ideal scenario, it is a reality we find in many organizations, big and small.” Read viewpoint ›

Michael Petromilli

Partner

“Brands are like rabbits — they tend to multiply. And once a new brand is created, it tends to live on forever.” Read viewpoint ›

We have no systematic way to make brand decisions.

Prophet equips clients to monitor and manage their brands more effectively.

Andy Flynn

Partner

“Gut feel and intuition are valuable decision-making tools in some circumstances, but not when it comes to making strategy and investment decisions for a company's brand assets.” Read viewpoint ›

Kevin O'Donnell

Senior Partner

“Brands, by their very definition, are intangible assets, which in turn make them very difficult to manage effectively.” Read viewpoint ›

We need to organize more effectively for brand building.

Prophet has helped numerous organizations develop world-class marketing and branding capabilities.

Andrew Pierce

Senior Partner

“The success of any brand strategy is dependent on the alignment between the brand strategy and the organization that brings it to life.”Read viewpoint ›

Mitch Duckler

Partner

"Most senior-level marketing executives agree that building organizational capabilities is essential to achieving and maintaining profitable, brand-driven growth. But what specifically does this entail?" Read viewpoint ›

We need to do more with less.

Prophet helps identify strategies and activities that will have the greatest impact for the brand and business.

Andy Flynn

Partner

"In an increasingly competitive environment, most companies are trying to stretch their marketing investments. The critical step is to understand what role each brand in your portfolio is playing to help you achieve your business objectives." Read viewpoint ›

Cindy Levine

Partner

“We continually hear marketers frustrated with and challenged by increased demands to demonstrate the value of their marketing efforts, while also dealing with shrinking marketing budgets.” Read viewpoint ›

We’re not making the most of our Corporate Social Responsibility (CSR) programs.

Prophet helps companies identify and recognize benefits from a CSR strategy.

David Aaker

Vice Chairman

“Most companies have a good heart. They reach out in numerous ways to help communities and people in need. However, in most cases the results are not visible and, worse, make little difference.” Read viewpoint ›

Joseph Gelman

Partner

“In embarking on CSR programs, marketers mustn’t lose sight of two key things: First, the main objective is to create tangible and direct value for the business. Second, CSR investments have little to do with other “philanthropy” activities the company may pursue.” Read viewpoint ›