Growth Through Innovation

Viewpoint by Jennifer Dominiquini, Associate Partner

There’s a lot of talk about innovation among businesses today, but many have difficulty turning the rhetoric into action.  It takes more than sustained investment in innovation capabilities, however. Those capabilities must be backed by a culture of innovation that permeates the organization.

Getting there, however is no easy task. Building a culture in which innovation thrives requires more than running a few training sessions  or  providing a space to be creative. Building a culture of innovation requires a sustained commitment and three key steps – first, take into account the unique DNA of your organization.  Then design and execute a plan to develop an overall innovation system that includes people, behaviors, systems, structures and philosophies in support of innovation.  Finally, track progress over time and adapt as needed to ensure success.

You can’t buy a culture of innovation.  Rather, you need to take a disciplined approach to building and nourishing it over time.