Breakthrough insights and analytics to drive your marketing strategy

Prophet helps you ground your most important initiatives in robust empirical evidence built on breakthrough customer insights and analytics. We combine our expertise in understanding your business issues with deep technical capabilities in market research and analytics to create tailored approaches, deliverables and insights you can act upon. After your marketing strategy is implemented, our analytics team can help you track performance on key metrics to ensure you are optimizing your return on marketing investment.

Some of the issues we’ve helped clients with include:

• Identifying the most valuable customers and how to connect with them
• Understanding the return on marketing investments
• Developing a deeper understanding of a brand’s equities and liabilities
• Determining drivers of purchase
• Identifying how far a brand can stretch

Our Customer Insight & Analytics capabilities span qualitative and quantitative market research and analytics and include:

• Qualitative Insights
  • Interactive groups and video journals
  • Environmental immersion and experience simulations
  • One-on-one exploration
  • Unique and engaging approaches to draw out customer insights — “The way you see it”; “Words in action”; “Common sense”; “All about me”; “Heroes”; “Hopes. Fears. Realities”; “Adjective, adjective, noun”; “Words. Works. Ways”
• Quantitative Insights
  • Market and customer segmentation
  • Customer loyalty and acquisition analysis
  • Brand equity measurement and brand valuation
  • Brand relevance and positioning pathway models
  • Choice modeling and customer preference models
  • Econometric modeling and marketing mix modeling
  • Strategic pricing and promotion analysis
  • Test-and-learn in-market experiments

Meet one of our Analytics experts…

James Walker
Senior Partner

e-mail   more about him

James has more than 20 years of experience leading transformative marketing analytics projects.