Build A Digital Strategy to Take Advantage of Digital Chaos
The digital realm is relentless, omnipresent, and chaotic. Can marketers control that chaos given the high pace of change and customers’ increasing influence over and level of ownership in your brand?
To a significant extent, yes. Prophet helps you better balance and manage the chaos so you can more effectively mine the many opportunities for success in the digital realm. In fact, the chaos represents a great opportunity for shared storytelling between your brand and your customers, and a powerful route to better customer engagement.
Brand strategy, integral to Prophet’s heritage, guides the creation of the best digital strategies. But our approaches are also informed by our leading thinking on any number of fronts -- from marketing analytics and insights to customer experience design to innovation. Our holistic perspective ensures that digital is seamlessly and effectively integrated into your brand and marketing strategy.
Some of the digital issues we’ve helped clients address include:
- Understanding the state of digital engagement in particular business sectors to determine your best course of action.
- Aligning the digital experience with the overall customer experience.
- Improving the effectiveness of digital communications.
- Identifying customer needs, attitudes and behaviors that should be addressed digitally.
Our digital service offerings include:
- Digital Strategy
- Digital audit
- Digital growth pillars and roadmap
- Content strategy
- Mobile strategy
- Organizational readiness and competencies
- Digital Customer Experience
- User experience design
- Information architecture
- Digital concepting and prototyping
- Site design
- App design
- In-store digital displays and other digital POS
- Digital Communications
- Digital advertising concept devlopment
- Social media campaign development
- Digital Insights and Analytics
- Digital monitoring and listening
- Digital asset performance analysis
- Usability and user testing
- Digital marketing effectiveness