Breakthrough

Every enterprise strives to make its offerings stand out, be noticed, and gain traction. Few achieve their goals – categories are competitive, media is cluttered, budgets are limited, and customers are moving too fast to notice.

The savviest businesses know that breakthrough comes from meaningful customer connections – connections that provide a platform for their solutions and messages and enable them to bypass customer filters and competitive noise.
 
Prophet helps clients bring the critical and often overlooked dimension of connections into their marketing arsenal. Understanding how distinct customer groups advance on their path to purchase leads to the creation of innovative signature touchpoints that motivate customers at key stages along the way. The result is three-dimensional marketing - marketing that brings great products and effective messaging together with engaging customer connections to build greater customer loyalty as well as attract new customers.  

Some of the issues we’ve helped clients with include:

• Redefining the customer experience to improve customer loyalty and satisfaction
• Entering new categories, segments, or channels
• Transforming the role of marketing to address business shifts
• Identifying the sources of future growth
• Sharpening your value proposition in a competitive market

Our marketing consulting services include:

• Customer Experience Strategy
  • Touchpoint prioritization and signature touchpoints
  • Customer loyalty strategy
  • Customer acquisition strategy
  • Customer development strategy
• Market-Driven Growth Strategy
  • Plan to win
  • Opportunity identification
  • Value proposition
  • Growth playbooks
• Marketing Planning and Execution
  • Distribution and channel management
  • Product portfolio and management
  • Price management
  • Communication management
• Marketing Organization & Competency Building
  • Competency assessment
  • Marketing organization structure/design
  • Talent development
• Marketing Accountability and Efficiency
  • Measurement diagnostic
  • Marketing effectiveness and efficiency measurement
  • Marketing mix strategy and modeling
  • Balanced scorecards
  • Test and learn

Meet one of our Marketing experts…

Philip Otley
Senior Partner

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Philip is a Senior Partner, bringing nearly 20 years of experience in strategic consulting in addition to industry experience with IBM and Telstra.