Global Energy Company Case Study

Brand & Marketing Strategy to Achieve Organic Growth

The Challenge

One of the world’s largest energy companies had fueled its growth in the late ‘90s through a series of major acquisitions. The company was committed to maintaining this growth trajectory, but realized continued growth would have to be primarily organic. This meant brand and marketing strategy would need to become a key driver of success going forward and the company would need to bolster the commitment and capabilities of its employees in order to achieve this.

Our Solution

Over the past five years, Prophet has served as a strategic advisor and partner to this energy company, helping relaunch its master brand and bring it to life across the organization. In order to do this, Prophet helped identify the initiatives, capabilities, and resources the company needed to become a world-class marketing organization, including demonstrating to employees how the new brand could drive tangible business results. Prophet worked at both the corporate center and within business units, helping to grow three distinct businesses--solar, gas, and retail.

Results

This strategic partnership with Prophet has helped the company advance on its quest to be a global brand and business leader. Its brand awareness has risen steadily and its brand and marketing initiatives also helped it achieve record financial performance including accelerated returns to shareholders.