Making retirement real
Charles Schwab wanted to build internal understanding, empathy and excitement for the transitional retirement consumer in order to enable the company to create a unified point-of-view on how to transform Schwab into the provider of choice when it comes to retirement. They also wished to reinforce this point-of-view with a set of actionable ideas that are grounded in insight and address the needs and wants of the transitional retirement consumer.
Charles Schwab asked Prophet to host an immersion and ideation event where key Schwab stakeholders could interact with external experts and customers. At the event (dinner, followed by a full-day working session), we explored the goals, qualities and ideas that would drive Schwab’s transitional retirement strategy and developed blueprints for priority opportunity areas. Post-event, Prophet provided a point-of-view on how to sustain the momentum of the event moving forward and implications for playing to win in the transitional retirement market.
Prophet identified hundreds of ideas for Schwab to play to win in the transitional retirement market (aggregated in multiple larger opportunity areas). We also created positive momentum for stakeholder collaboration across functional areas to drive the transitional retirement strategy forward. Charles Schwab walked away aligned and ready to reinvent retirement.