[Articles by Author]

Articles by Vanessa Cohen:

Sauce of Conversation [PDF]
By Vanessa Cohen

In this article, Vanessa discusses Pizza Hut’s rebranding of some of its outlets as ‘Pasta Hut’ and whether or not it will produce long-term growth for the brand.  (Also available at http://www.brandstrategy.co.uk/) (Brand Strategy, December 2008)