![[Prophet Logo]](/images/misc/prophet-logo.gif){kind=logo}
![[Prophet.com]](/images/misc/english.gif){kind=small}
![[Prophet-Germany.com]](/images/misc/german.gif){kind=small}
![[Prophet-Spain.com]](/images/misc/spanish.gif){kind=small}
![[Prophet-Japan.com]](/images/misc/japanese.gif){kind=small}
![[BackPocket from Prophet]](/images/misc/backpocket.gif){kind=small}
![[Articles by Author]](/images/headers/title-articles-by-author.gif){kind=small}
![[-- pick an author --]](/images/misc/select-list-author.gif){kind=small}
Articles by Teresa Schrezenmaier:
Brand Portfolio and Brand Architecture in Single Brand Companies [PDF]
By Teresa Schrezenmaier
In this article, we discuss how single-brand companies can utilize brand portfolio and architecture to maximize business results.