![[Prophet Logo]](/images/misc/prophet-logo.gif){kind=logo}
![[Prophet.com]](/images/misc/english.gif){kind=small}
![[Prophet-Germany.com]](/images/misc/german.gif){kind=small}
![[Prophet-Spain.com]](/images/misc/spanish.gif){kind=small}
![[Prophet-Japan.com]](/images/misc/japanese.gif){kind=small}
![[BackPocket from Prophet]](/images/misc/backpocket.gif){kind=small}
![[Insights by Author]](/images/headers/title-insights-by-author.gif){kind=small}
Switch to another author:
![[-- pick an author --]](/images/misc/select-list-author.gif){kind=small}
Insights by Mitch Duckler:
Testing Your Brand Limits [PDF]
By Mitch Duckler
A four-step road map to ensure that future new products or services complement, and ideally enhance, the current equities of the brand. (Marketing Management, November 2003)