Insights by Aneysha Pearce:

Reputation Winners and Losers: Highlights from Prophet’s First Annual U.S. Reputation Study [PDF]
By Aneysha Pearce

Does your company have a strong reputation? If it happens to be one of the 130 companies included in Prophet’s U.S. study, you will now be able to find out. (November 2009)

The Reputation Challenge: Building Corporate Reputation to Drive Business Performance [PDF]
By Aneysha Pearce

Corporate reputation must be built. It must be supported and managed. And, it must be an authentic reflection of the business — its culture, value system, and behaviors. Businesses that expect to experience the kinds of success achieved by best-practice organizations will understand that truth. And they will create and live the kind of meaningful purpose that will allow them, too, to more effectively reap the benefits of a strong reputation.