Prophet’s senior management team has authored numerous books on critical business issues.

Brand Portfolio Strategy
By David Aaker

In this long-awaited book from the world's premier brand expert, David Aaker shows how to construct a brand portfolio strategy that supports your business strategy and profoundly affects your profitability.

Building the Brand-Driven Business
By Michael Dunn and Scott Davis

In this book, learn how to map out a strategy that can help an entire organization manage and live (not just think about) its brand.

Brand Asset Management
By Scott Davis

In this book, learn how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profitability.

Brand Leadership
By David Aaker and Erich Joachimsthaler

This book examines how brand leadership can be achieved in the face of increasing competitive and economic pressures, including over-capacity, vicious price competition, product sameness, product proliferation, and powerful retailers.

The Infinite Asset: Managing Brands to Build New Value
By Chris Lederer

This book introduces a breakthrough mapping tool – the brand portfolio molecule – that lets managers visualize all elements of a brand portfolio and how they interact to create new value. It is a must-have guide to leveraging brands to create a lasting, almost infinite, competitive advantage.

Kellogg on Branding
By Alice Tybout and Tim Calkins

This book combines the thought leadership of the school's highly regarded marketing faculty with perspectives of senior business executives with years of experience in brand building. It includes a chapter written by Scott Davis titled "Building a Brand-Driven Organization."

Building Strong Brands
By David Aaker

David Aaker's widely acclaimed book introduces the brand identity model and presents relevant case examples to bring it to life.

Managing Brand Equity
By David Aaker

This book provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets.

From Fargo to the World of Brands
By David Aaker

David Aaker's autobiography details the intellectual journey that led to a focus on brands and chronicles his attempts to influence management practices.

Developing Business Strategies
By David Aaker

Using vivid case studies, this book moves beyond reactive problem solving toward the development and realization of sound strategic objectives.