Developing Business Strategies

By David A. Aaker

Using vivid case studies, Developing Business Strategies moves beyond reactive problem solving toward the development and realization of sound strategic objectives. Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to: conduct a structured external and internal analysis of a business with confidence; develop sustainable competitive advantages by creating assets, competencies, and strategies; make strategic investment decisions to generate growth; organize to support strategies; and compete strategically in hostile, growth, and global contexts.