Trends, issues, and best practices to help senior executives drive business performance.

LATEST ISSUE

In December 2009, we feature the most popular Prophet-authored articles of 2009. They cover topics ranging from marketing accountability, to innovation, to marketing and brand strategies to drive growth. Read the Current Newsletter ›

PREVIOUS ISSUES

September 2009: We discuss sharpening the marketing function and its leadership. You'll find an article by Peter Dixon and Scott Davis which discusses implications of “The Shift” on the retail sector. You'll read an interview with David Aaker, and learn about marketing effectiveness and smarter sponsorships in a piece by Fred Geyer and Chiaki Nishino entitled “Getting More Value From Sponsorships.” Read the September Newsletter ›

June 2009: You'll find an article outlining concepts from Scott Davis' new book "The Shift;" Andy Stefanovich discusses driving inspiration through your business; Roger Sinclair discusses our new brand valuation offer; and Peter Dixon gives his thumbs up or thumbs down on several new logos. Read the June Newsletter ›

March 2009: You'll find an article outlining concepts from Michael Dunn's new book "The Marketing Accountability Imperative;" David Aaker discusses why Sony missed the iPod; and Andy Stefanovich discusses how to treat inspiration as a discipline. Read the March Newsletter ›

December 2008: Focus on surviving in times of economic crisis. You'll find an article about budget cutting and planning for an economic downturn; David Aaker discusses three priorities which should help avoid missed opportunities and irreversible mistakes; and Peter Dixon discusses new ways of thinking in grappling with business issues. Read the December Newsletter ›

October 2008: Focus on marketing in a downturn. You'll find an article about the branding challenges faced by banks involved in the recent financial crisis; an article discussing places to focus when developing your 2009 strategy; and a piece from David Aaker focused on his latest book, "Spanning Silos: The New CMO Imperative." Read the October Newsletter ›

June 2008: Focus on innovation. You'll find an overview of our 2008 Best Practices Study: The Making of World-Class Innovators; an article focused on Open Innovation; and an article from David Aaker on Branding Innovation. Read the June Newsletter ›

March 2008: Focus on marketing effectiveness. You'll find a preview of Michael Dunn's upcoming book The Marketing Accountability Imperative; an article focused on "test and learn" techniques; and a case study featuring our work with UnitedHealthcare. Read the March Newsletter ›

December 2007: Focus on customer control. You'll find an article discussing the challenges of connecting with customers without intruding on them in today’s always-on world; a piece which suggests that “quantilitative” research may be the new methodology for gaining customer insights; and Scott Davis helps marketers think about data versus insight. Read the December Newsletter ›

October 2007: Focus on trends in marketing. You'll find an article from David Aaker on the future of marketing, a piece focused on countering the innovation backlash, and an article about brands that are breaking the rules. Read the October Newsletter ›

June 2007: Focus on innovation. You'll find an article from David Aaker on branding innovation, a podcast discussing how successful companies use innovation, and results from our 2006-07 State of Marketing Study. Read the June Newsletter ›

March 2007: Focus on marketing effectiveness. You'll find an interview with Chris Gibson, Chief Marketing Officer of UnitedHealthcare, and additional information and insights.
Read the March Newsletter ›