![[Prophet Logo]](/images/misc/prophet-logo.gif){kind=logo}
Results From Our Last Poll
Whether growth comes existing customers, new customers, or a combination of both, a marketer's ability to help drive that growth is rooted in organizational influence, relationships with key functional disciplines, and customer insight.
Leveraging the internal relationships necessary to impact the customer experience that drives business growth is a huge obstacle, with many marketers claiming no role whatsoever in shaping key customer touchpoints. This gap is one of the highlights of the new 2005 State of Marketing Survey sponsored by Prophet and conducted by IDG Research.
Click here to read the summary report of the research results and learn more about the challenges and opportunities facing marketing executives.