What's the buzz? Check out Prophet's latest thinking.

Create a Positive Narrative at Work [Podcast]
By Andy Stefanovich

Andy Stefanovich talks about the key to increasing productivity and improving the overall tone of your workplace - - create a positive narrative. (Change Nation, November 13, 2009)

Critical Eye breakfast briefing video: Focus on innovation [Webcast]
By Andy Stefanovich

This video captures the key concepts behind the London breakfast themed, "Inspiration as a discipline for innovation." It features Andy Stefanovich; Pam Powell, SABMiller; and Daryl Dunbar, Reed Elsevier. (Critical Eye, September 2009)

Talking Business with Andy Stefanovich [Podcast]
By Andy Stefanovich

Senior Partner Andy Stefanovich speaks with Michael Guld regarding innovation and creativity in business, inspiration, and the “human energy crisis.”

Scott Davis on KFNN-AM "Business for Breakfast" Show  [Podcast]
By Scott Davis

Scott is interviewed about concepts from "The Shift." (KFNN-AM, August 31, 2009)

What Every CMO Needs to Succeed  [Podcast]
By David Aaker

David Aaker explains to listeners what the pitfalls and dangers of operating in a silo environment are, highlighting the key takeaways from his 2008 best-selling book, Spanning Silos.

Business Matters Video Podcast: Scott Davis [Webcast]
By Scott Davis

This 10-minute video podcast features an interview from the BMA Annual Conference with Scott Davis, author of The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Drivers. (BMA, August 19, 2009)

Interview: Scott Davis on "The Shift" [Podcast]
By Scott Davis

Scott is interviewed by Brian Roger of The Customer Collective about concepts from "The Shift." (The Customer Collective, August 18, 2009)

First Business: The Message and The Marketing
By Scott Davis

GM & Chrysler are reworking their business operations and repairing their public images. The U.S. auto industry is among the businesses changing how they market and sell themselves to potential customers, hoping to find profits. This TV interview features Scott Davis talking about how automakers need to make "The Shift." (First Business, WCIU, August 12, 2009)

Livewithjay.com podcast with Scott Davis [Podcast]
By Scott Davis

In this podcast, Scott discusses "The Shift," and his passion about the new role he would like to see chief marketers assume in today’s business landscape. (LivewithJay.com, July 22, 2009)

The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders [Webcast]
By Scott Davis

This webinar, done in conjunction with the ANA, features Scott Davis outlining key concepts from his new book, "The Shift." (July 9, 2009)

An Interview with Scott Davis, Part 2 of 2 [Podcast]
By Scott Davis

In the final segment of the StrategyDriven podcast, Scott continues the dialgoue around the bottom line benefits of the Chief Marketing Officer serving as an organization’s corporate growth leader. (StrategyDriven, July 9, 2009)

An Interview with Scott Davis, Part 1 of 2 [Podcast]
By Scott Davis

In this StrategyDriven podcast, Scott examines the bottom line benefits of the Chief Marketing Officer serving as an organization’s corporate growth leader. (StrategyDriven, July 2, 2009)

The Advertising Show: Focus on Marketing Accountability [Podcast]
By Michael Dunn

In this one-hour interview, Michael Dunn discusses concepts from his latest book, "The Marketing Accountability Imperative," and challenges the traditional thinking behind marketing accountability. (The Advertising Show, June 26, 2009)

An Interview with Michael Dunn, author of The Marketing Accountability Imperative [Podcast]
By Michael Dunn

In this StrategyDriven podcast, Michael explores the challenges and solutions to creating alignment between an organization’s strategic and marketing plans and accountability to achieving predetermined marketing results. (StrategyDriven, May 14, 2009)

The Inspiration Discipline - Using Inspiration to Drive Business Growth [Webcast]
By Andy Stefanovich

This 60-minute webinar will change how you view the world around you. Sound like a big claim? It is. But we believe that putting a different lens on the way you view everything from a glass of water to a lamppost to subway graffiti can radically change the way you view, and ultimately impact your business.  (May 7, 2009)

Michael Dunn discusses "The Marketing Accountability Imperative" [Podcast]
By Michael Dunn

In this Jossey-Bass sponsored podcast, Michael answers questions and outlines key concepts from his book. (Jossey-Bass podcast, March 2009)

Making Marketing Smarter Amidst the Cuts  [Webcast]
By Fred Geyer

In this economy, budget cuts may well be necessary to survive. In this Aquent-sponsored AMA webcast, Fred Geyer outlines how businesses can use their existing intelligence to address five tough questions and rigorously guide how best to reduce and reallocate their budgets in difficult times. (American Marketing Association webcast, March 19, 2009)

Waste not/want not - Helping Marketers Meet the Accountability Imperative [Webcast]
By Michael Dunn

This 60-minute webinar features Prophet Chairman and CEO, Michael Dunn, presenting concepts from his new book, The Marketing Accountability Imperative. (March 26, 2009)

Marketing and the Need to Span Silos [Podcast]
By David Aaker

David Aaker is interviewed on the The Engaging Brand blog, discussing key themes for "Spanning Silos: The New CMO Imperative." (The Engaging Brand Blog, November 2008)

Radio Show Author Series: David Aaker  [Podcast]
By David Aaker

This Marketing News Radio interview with David Aaker focuses on the key themes from David's newest book, "Spanning Silos: The New CMO Imperative." (Marketing News Radio, October 29, 2008)

David Aaker presents Spanning Silos: The New CMO Imperative [Webcast]
By David Aaker

In September, 2008, Prophet proudly sponsored the first-of-its-kind European CMO Summit, themed “The Future of Marketing.” In this video, David Aaker discusses his upcoming book, Spanning Silos: The New CMO Imperative.

The Advertising Show: Focus on Marketing Effectiveness and Innovation [Podcast]
By Andrew Pierce

Andrew Pierce, Senior Partner, talks about innovation and marketing effectiveness in this segment from The Advertising Show. (The Advertising Show, June 6, 2008)

Relevance of branding and user experience in hotels and shopping centres [Podcast]
By Joseph Gelman

Joseph Gelman, Partner, talks to Intereconomía Radio about the relevance of branding and user experience in hotels and shopping centres. *Please note this interview is in Spanish. (Intereconomía Radio, April 2008)

How to Invest in Branding: The Harrah's Story [Webcast]
By Kevin O'Donnell

In this 90-minute web seminar, Kevin O'Donnell from Prophet and Lisa Marchese from Harrah's will discuss how the largest casino operator in the world uses brand to compete and win in a fiercely competitive and ever-changing market. (MarketingProfs, February, 2008)

A "System" for Innovation [Podcast]
By Kevin O'Donnell

In this podcast, Kevin O'Donnell discusses innovation, the keys to success of notable business innovators, and how to create a system for innovation. (Sky Radio, September 2007)

Evaluating Marketing Mix Tradeoffs: A Case Study of UnitedHealthcare [Webcast]
By Andrew Pierce

This webcast features Andy Pierce, Senior Partner, and Chris Gibson, CMO of UnitedHealthcare. The seminar discusses Prophet's work with UnitedHealthcare in assessing the effectiveness of their marketing communications efforts and identifying the link between spending on brand building, brand awareness, and member enrollment. (MarketingProfs, October 2006)

The Role of Marketing and Brand in Driving Growth [PDF]
By Scott Davis

Citing results from our State of Marketing survey, this webcast given by Scott Davis looks at the definition of growth within organizations and highlights inconsistencies in the way it is defined by chief executive officers, chief marketing officers, and other executives. Learn techniques you can use to identify opportunities for brand-driven and marketing-driven growth, and find out how to align your organization by creating synergies between business, brand, and marketing strategies. Finally, we provide a summary of findings and best practices that can help your organization close the growth gap. (Microsoft Executive Circle, April 2006)

A View From the Top: Career Insight From Prophet Senior Partner Scott Davis [Podcast]
By Scott Davis

In this podcast, Scott discusses his career thus far, what has helped make him successful, and what he values most in the people that work with him. (MarketingProfs, March 2006)

Brand Extension: Determining When and Where to Extend Your Brand Into New Markets [PDF]
By Prophet

In this final webcast of a three-part series ("Using Brands to Drive Growth") originally presented to members of the American Marketing Association, we discuss how to achieve growth by extending your brand into new markets — either by geography, by category, or by industry. We explore critical questions including: What are the challenges of managing your brand as you expand its reach to new customers with potentially new product offerings? Are there pitfalls that might damage your valuable brand? Can brands move up or down markets? To listen to the audio version, play the on-demand webcast. (American Marketing Association, November 2005)

CMO News Roundup Featuring David Aaker [Podcast]
By David Aaker

In this podcast hosted by CMO magazine, David A. Aaker, Vice Chairman of Prophet, Tom Simons, President of Partners & Simons, and Lulu Raghavan, Senior Brand Strategist at Landor Associates talk about marketing in tough economic times, the push for influence in print, and the selling of the U.S. Army. (CMO Magazine, October 13, 2005)

Mining Customer Data: Leveraging Customer Insights for Brand-Driven Growth [PDF]
By Andrew Pierce

In this second webcast of a three-part series ("Using Brands to Drive Growth") originally presented to members of the American Marketing Association, Andrew Pierce discusses the different forms (and benefits) of segmentation designed to answer different questions for marketers (Which consumers do I target? vs. Which consumers can I reach?). Segmentation methods are getting more sophisticated — it is vital that marketers use the right methods for the right reasons. To listen to the audio version, play the on-demand webcast.
(American Marketing Association, October 2005)

Brand Portfolio Strategy: Managing and Investing in the Right Brands to Drive Business Results [PDF]
By Scott Davis

In this first webcast of a three-part series ("Using Brands to Drive Growth") originally presented to members of the American Marketing Association, Scott Davis reveals how to manage a portfolio of brands to optimize business growth and profoundly affect your firm's profitability. Using the latest thinking from Brand Portfolio Strategy, written by David Aaker, Prophet's Vice-Chairman, and leveraging Scott's extensive brand portfolio work with leading companies, he introduces strategic ways to stay relevant with customers, capitalize on under-leveraged brands, and generate energy among your brands. To listen to the audio version, play the on-demand webcast.
(American Marketing Association, September 2005)

Extending Your Brand Into New Markets [Podcast]
By Michael Dunn

In this Sky Radio interview, Michael Dunn discusses Prophet's work with potterybarn.com, and how companies can manage the customer experience across a variety of online and offline channels. (Sky Radio, January 2002)