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September 26, 2008
Joseph Gelman speaks to Cinco Dias about the likelihood of leading financial brands surviving the financial crisis, specifically Merrill Lynch. *Please note this is in Spanish. download ›

September 25, 2008
Scott Davis talks to Brandweek about how some marketers are using the upcoming election to score a few laughs. read ›

August 11, 2008
Peter Dixon joins Prophet as Creative Director. read ›

July 7, 2008
NYU’s Tülin Erdem Named Academic Partner at Prophet. read ›

June 25, 2008
In an interview with Responsables.biz, the Spanish Corporate Social Responsibility website, Prophet partner Joseph Gelman talks about brand creation and management, the implications of associating social and environmental attributes with a brand, as well as the challenges and fallacies of green branding. *Please note, this interview is in Spanish. more ›

June 17, 2008
Anthony Gerardi joins Prophet as innovation partner. read ›

June 16, 2008
Fred Geyer joins Prophet as Partner. read ›

June 4, 2008
Vanessa Cohen writes a letter to the editor of Marketing Week about how innovation and superlative branded customer experience drive superior brand performance. read ›

May 20, 2008
The Marketing Society (UK) highlights key take-aways from our 2008 Best Practices Study: The Making of World-Class Innovators.  more ›

May 7, 2008
Vanessa Cohen joins Prophet London as Partner read ›

April 29, 2008
Scott Davis talks to the Chicago Tribune about the Wrigley/Mars merger. more ›

April 21, 2008
This article published in the Spanish weekly Actualidad Económica highlights the success of Nespresso, the quality coffee subsidiary of food giant Nestlé. Prophet partner Joseph Gelman explains how the company has managed to establish the concept of coffee machines with capsules as a luxury brand. *Please note, this article is in Spanish. download ›

April 14, 2008
Vice-Chairman, David Aaker discusses the effect of the torch protests on the 2008 Olympic Games. read ›

March 26, 2008
Sarah Essex writes a letter to the editor of Marketing magazine, UK, on Marketing and Marketing Effectiveness in a downturn. read ›

February 26, 2008
Karen Woon talks to Reuters about the importance of not slashing marketing budgets when heading into an increasingly tight economy. read ›

February 21, 2008
Sarah Essex talks to Brand Strategy about the two characteristics of brands that are most successful at achieving longevity.   read ›

January 23, 2008
Sarah Essex speaks to Marketing on the topic, "How Much Time Should be Spent on Marketing in the Boardroom?"  read ›

November 27, 2007
Scott Davis discusses DDB's new community-focused approach to advertising, called "swarm communications" in AdAge. read ›

November 26, 2007
David Aaker named one of the top ten marketers by the elite Marketing Executives Networking Group in AdAge. read ›

November 14, 2007
Sarah Essex writes a letter to the editor of Marketing Week magazine, UK, on the role of "empowered" Chief Marketing Officers. read ›

More ›

* Please contact thoughtleadership@prophet.com if you are interested in receiving a copy of this article.