Latest News

June 4, 2009
Prophet Adds Renowned Brand Valuation Approach to Services; Developer Roger Sinclair to Consult Exclusively With Prophet Clients read ›

June 1, 2009
Marks & Spencer is losing ground in the food retailing battle, research conducted by Prophet uncovers. read ›

May 29, 2009
The Spanish Public Television's decision to remove advertising from all its channels will have serious consequences. Quality programs will diminish, which will leave Public Television (TVE) with the need to redefine its brand strategy to adapt to the new situation. Joseph Gelman analyzes the consequences of these unprecedented changes in Spain. more ›

May 27, 2009
Michael Dunn discusses marketing accountability in an article titled, "Pouring Money Down the Drain?" in Media & Marketing. download ›

May 27, 2009
Prophet's work with Zurich Financial is highlighted in Marketing Week. Associate Partner Greg Handrick discusses the strategy and intended outcomes. download ›

May 15, 2009
Nestlé has managed to shift the long-stuck market of home coffee consumption into a whole new experience full of possibilities and ‘glamour’. Joseph Gelman explains why this new concept has succeeded. Actualidad Económica. *Please note this article is in Spanish. download ›

May 13, 2009
New Book By Prophet's Scott Davis, The Shift, Reveals The Five Shifts All Marketers Must Make. read ›

April 29, 2009
Michael Dunn blogs about concepts from his latest book, "The Marketing Accountability Imperative," on CNBC. more ›

April 15, 2009
Joseph Gelman talks to Cinco Días about the importance keeping the brand’s main attributes during a financial crisis. download ›

April 15, 2009
Vanessa Cohen writes a letter to the editor of Marketing Week about Sainsbury's renaming of Pollack to Colin. read ›

April 9, 2009
HSBC tops retail banking customer experience research conducted by Prophet. read ›

March 17, 2009
New Book By Prophet's Michael Dunn, "The Marketing Accountability Imperative," Presents Cutting-Edge Ideas For Generating Unparalleled Marketing Performance. read ›

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Upcoming Events

Webinar - The Shift: The Journey from Marketer to Growth Leader
July 9
Join us as Scott Davis discusses concepts from his latest book, The Shift. In conjunction with the Association of National Advertisers, we hope you'll join us for this free, one hour web event.

2009 Shopper Insights in Action
July 14–17 — Chicago, IL
Peter Dixon and Andy Stefanovich are keynoting this year's conference in a session titled, "Inspiration for Innovation & Design." Prophet is happy to offer a 20% discount on the registration price. Click here to register, and enter promo code PROSHOPP09.

2009 International Retail Design Conference
September 23–25 — Dallas, TX
Peter Dixon, Senior Partner and Creative Director, is speaking on a panel titled, Retail Fitting: Where Can We Trim Costs?

Criticaleye breakfast briefing: Focus on innovation
September 30 — London, UK
Andy Stefanovich is speaking on a panel titled, "Inspiration as a discipline for Innovation."

European Chief Marketing Officer Conference
October 1 — Zurich, Switzerland
Prophet is proud to sponsor this second-annual European CMO Summit, themed "The Future of Marketing." Featured speakers include our own Scott Davis, who will be discussing his upcoming book, The Shift; and Andy Stefanovich, who will be discussing breakthrough innovation strategies. To take advantage of a 20% discount off the registration price, enter "Prophet" in the Partner Code section on the registration site.

Brand ManageCamp
October 5–6 — Las Vegas, NV
Michael Dunn is presenting concepts from his book, "The Marketing Accountability Imperative" at this annual event.

National Signage Research and Education Conference
October 13–15 — Cincinnati, OH
Peter Dixon is presenting on the topic "Innovative Integration of Signage in Design, Marketing and Branding."

IIR Innovation Immersion
October 19–21 — La Jolla, CA
Prophet is happy to sponsor this event themed, "The 360° Experience: From Ideation through Commercialization." Andy Stefanovich will be speaking in a session titled, "The Inspiration Discipline." We're happy to offer a 20% discount on the price of admission. Click on the link below and use code SPKRM2118 to get the discounted price.

THE Conference on Marketing
November 2–4 — Miami, FL
Andy Stefanovich, Senior Partner, is keynoting this event.

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