Latest News

November 12, 2009
Scott Davis moderated the CMO Panel at the ANA Annual event which featured Mark Addicks, senior vice president and CMO of General Mills; Joan Chow, executive vice president and CMO of ConAgra; Barry Judge, CMO of Best Buy, and James Speros, executive vice president and CMO of Fidelity. A recap of key themes was featured in ANA Magazine. more ›

November 12, 2009
Andy Stefanovich talks to CriticalEye about innovation and cost-cutting in 2010. read ›

November 9, 2009
Peter Dixon talks to Advertising Age about the launch of the Droid, Verizon's answer to the iPhone. more ›

November 6, 2009
Prophet, in collaboration with the Association of National Advertisers, launches its 2009 State of Marketing Study: The Shift. The study released today reveals how Visionary marketers are leading the charge for growth and change in their organizations. read ›

November 5, 2009
Prophet's work helping Trustmark become a more innovation-focused organization is highlighted on BusinessWeek.com. more ›

October 22, 2009
Roland Bernhard is featured in Tagesanzeiger, where he discusses how UBS used it's strong brand equity to help survive its recent crisis. He points out that UBS will have to work hard on customer proximity to become the trusted brand again and that employee motivation will play a crucial role to live up to the brand promise. *Please note, this interview is in German. more ›

September 28, 2009
Peter Dixon talks to Advertising Age about the importance of retail stores in enhancing the brand experience. download ›

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Upcoming Events

Symposium for the Marketing of Higher Education
November 16–18 — Boston, MA
Scott Davis is speaking at this event outlining topics from his latest book "The Shift," in a session titled, Today's Marketer, Tomorrow's Growth Leader?.

Business Marketing Association Regional Meeting
January 7 — St. Louis, MO
Scott Davis will address the group using themes from his latest book, "The Shift."

Measure Up: Linking Marketing to Financial Value Creation
March 10–12 — Chicago, IL
Michael Dunn is keynoting this event and discussing content from his book, "The Marketing Accountability Imperative."

Achieving Customer Relevance
May 10–12 — Chicago, IL
Andy Stefanovich is keynoting this event in a session titled, "Innovate your segments, not your channels."

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