Latest News

November 6, 2009
Prophet, in collaboration with the Association of National Advertisers, launches its 2009 State of Marketing Study: The Shift. The study released today reveals how Visionary marketers are leading the charge for growth and change in their organizations. read ›

November 5, 2009
Prophet's work helping Trustmark become a more innovation-focused organization is highlighted on BusinessWeek.com. more ›

October 22, 2009
Roland Bernhard is featured in Tagesanzeiger, where he discusses how UBS used it's strong brand equity to help survive its recent crisis. He points out that UBS will have to work hard on customer proximity to become the trusted brand again and that employee motivation will play a crucial role to live up to the brand promise. *Please note, this interview is in German. more ›

October 13, 2009
Scott Davis outlines leading ways to revive brands in AdAge. read ›

October 13, 2009
Aneysha Pearce talks to Marketing News about the Sun Chips brand and the steps it's taken to become more environmentally-friendly. download ›

October 9, 2009
Prophet featured in blogger Justin Basini’s recap of the CMO conference in Zurich. more ›

September 29, 2009
Scott Davis talks to Fast Company about the brand strategy behind AmazonBasics, in an article titled, "Amazon Basics: Branding Advice for Jeff Bezos from 11 Marketing Experts." more ›

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Upcoming Events

ANA Annual Meeting
November 6–8 — Phoenix, AZ
Scott Davis is leading a CMO Roundtable featuring Mark Addicks, SVP and CMO, General Mills; Joan Chow, EVP and CMO, ConAgra; Barry Judge, CMO, Best Buy; and James D. Speros, EVP and CMO, Fidelity Investments.

Future Forum 2010
November 10 — Chicago, IL
Scott Davis is speaking on a panel about gaining competitive advantage in a changing business landscape. He'll give advice about making the most of 2010, and seeing your career and your company through a clearer, more innovative lens.

Symposium for the Marketing of Higher Education
November 16–18 — Boston, MA
Scott Davis is speaking at this event outlining topics from his latest book "The Shift," in a session titled, Today's Marketer, Tomorrow's Growth Leader?.

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