Latest News

April 29, 2008
Scott Davis talks to the Chicago Tribune about the Wrigley/Mars merger. more ›

April 29, 2008
Expansión, Spain's leading financial daily newspaper, publishes an opinion piece by Prophet partner Joseph Gelman, which looks at "ecological" branding in the car industry. *Please note, this article is in English. download ›

April 21, 2008
This article published in the Spanish weekly Actualidad Económica highlights the success of Nespresso, the quality coffee subsidiary of food giant Nestlé. Prophet partner Joseph Gelman explains how the company has managed to establish the concept of coffee machines with capsules as a luxury brand. *Please note, this article is in Spanish. download ›

April 14, 2008
Vice-Chairman, David Aaker discusses the effect of the torch protests on the 2008 Olympic Games. read ›

April 8, 2008
Prophet, in collaboration with Play, releases an executive summary of a new study revealing how the strongest innovators succeed in driving organic business growth. read ›

March 26, 2008
Sarah Essex writes a letter to the editor of Marketing magazine, UK, on Marketing and Marketing Effectiveness in a downturn. read ›

February 26, 2008
Karen Woon talks to Reuters about the importance of not slashing marketing budgets when heading into an increasingly tight economy. read ›

February 21, 2008
Sarah Essex talks to Brand Strategy about the two characteristics of brands that are most successful at achieving longevity. read ›

January 23, 2008
Sarah Essex speaks to Marketing on the topic, "How Much Time Should be Spent on Marketing in the Boardroom?" read ›

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Upcoming Events

AMA Strategic Marketing: Marketing in a Brave New World
May 19–21 — Boston, MA
This event boasts an impressive line-up of C-level speakers who will be discussing charting the waters of marketing in this brave new world. Mitch Duckler, Partner, will be Chairing and speaking at the event.

ANA Marketing Accountability Conference
July 14–15 — Dana Point, CA
Prophet is proud to sponsor this event, featuring high level marketers discussing their successes and failures in driving the accountability of their organization.

MarketingProfs Web Seminar: The Monsanto Story
August 7
Andrew Pierce from Prophet and Donna Heckler, Brand Strategy Lead at Monsanto will be discussing the journey Monsanto is taking to optimize its brand portfolio to focus on future growth.

2008 CMO Leadership Forum
September 4 — Chicago, IL
Prophet is sponsoring this event and will be hosting a panel on the topic of marketing effectiveness, using themes and key messages from Michael Dunn's new book The Marketing Accountability Imperative. The panel will be populated with Chief Marketing Officers who will share their stories of the benefits and lessons learned from their marketing effectiveness initatives.

European Chief Marketing Officer Conference
September 25 — Zurich, Switzerland
Prophet is proud to sponsor this first-of-its-kind European CMO Summit, themed "The Future of Marketing". Featured speakers include our own David Aaker, who will be discussing his upcoming book, Spanning Silos: The New CMO Imperative; and Michael Dunn, who will also be discussing his upcoming book focused on marketing effectiveness titled, The Marketing Accountability Imperative.

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