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October 13, 2009
Scott Davis outlines leading ways to revive brands in AdAge. read ›

October 13, 2009
Aneysha Pearce talks to Marketing News about the Sun Chips brand and the steps it's taken to become more environmentally-friendly. download ›

October 9, 2009
Prophet featured in blogger Justin Basini’s recap of the CMO conference in Zurich. more ›

September 29, 2009
Scott Davis talks to Fast Company about the brand strategy behind AmazonBasics, in an article titled, "Amazon Basics: Branding Advice for Jeff Bezos from 11 Marketing Experts." more ›

September 24, 2009
Casium provides an overview of Scott Davis' book, "The Shift."  more ›

September 17, 2009
Vanessa Cohen provides a viewpoint on CRM in Marketing Week for the article titled, "Who should manage your relationship?" read ›

September 3, 2009
Marketing Daily reviews Scott Davis' book, "The Shift." read ›

September 2, 2009
Roland Bernhard comments to NZZ (Switzerland) on the strength of the UBS brand – how it successfully protected the company in difficult times as well as its role in stopping the drain of assets. *Please note this story is in German. download ›

September 1, 2009
David Aaker Joins the AMA’s Marketing News Columnist Roster read ›

August 17, 2009
Marketingclimber.com recently reviewed Scott Davis' new book, "The Shift." more ›

August 3, 2009
Scott Davis' book, "The Shift," is reviewed on BrandChannel.com more ›

July 15, 2009
Vanessa Cohen talks to MarketingWeek about O2's move into financial services. more ›

July 14, 2009
Greg Handrick is quoted in MarketingWeek discussing proposed "health warnings" in ads for financial products.  more ›

July 10, 2009
Scott Davis talks to the New York Times about J.C. Penney's bet in opening its first store in Manhatten. read ›

June 4, 2009
Prophet Adds Renowned Brand Valuation Approach to Services; Developer Roger Sinclair to Consult Exclusively With Prophet Clients read ›

June 1, 2009
Marks & Spencer is losing ground in the food retailing battle, research conducted by Prophet uncovers. read ›

May 29, 2009
The Spanish Public Television's decision to remove advertising from all its channels will have serious consequences. Quality programs will diminish, which will leave Public Television (TVE) with the need to redefine its brand strategy to adapt to the new situation. Joseph Gelman analyzes the consequences of these unprecedented changes in Spain. more ›

May 27, 2009
Michael Dunn discusses marketing accountability in an article titled, "Pouring Money Down the Drain?" in Media & Marketing. download ›

May 27, 2009
Prophet's work with Zurich Financial is highlighted in Marketing Week. Associate Partner Greg Handrick discusses the strategy and intended outcomes.     download ›

May 15, 2009
Nestlé has managed to shift the long-stuck market of home coffee consumption into a whole new experience full of possibilities and ‘glamour’. Joseph Gelman explains why this new concept has succeeded. Actualidad Económica. *Please note this article is in Spanish. download ›

May 13, 2009
New Book By Prophet's Scott Davis, The Shift, Reveals The Five Shifts All Marketers Must Make. read ›

April 29, 2009
Michael Dunn blogs about concepts from his latest book, "The Marketing Accountability Imperative," on CNBC.  more ›

April 15, 2009
Joseph Gelman talks to Cinco Días about the importance keeping the brand’s main attributes during a financial crisis. download ›

April 15, 2009
Vanessa Cohen writes a letter to the editor of Marketing Week about Sainsbury's renaming of Pollack to Colin. read ›

April 9, 2009
HSBC tops retail banking customer experience research conducted by Prophet. read ›

April 6, 2009
Peter Dixon served as a judge in VMSD’s “Outstanding Booth” judging at this year’s GlobalShop conference. Here is his blog posting (and accompanying images) on the show. more ›

March 18, 2009
Greg Handrick comments on the UK Post Office’s recently announced plans of becoming a Post Bank in Marketing Week. download ›

March 17, 2009
New Book By Prophet's Michael Dunn, "The Marketing Accountability Imperative," Presents Cutting-Edge Ideas For Generating Unparalleled Marketing Performance. read ›

March 16, 2009
Scott Davis comments on the Sci-Fi Channel rebranding itself as SyFy in AdAge.  read ›

March 12, 2009
Prophet Academic Partner Tülin Erdem Tapped for Three-Year Editorship of Journal of Marketing Research. read ›

March 10, 2009
David Aaker argues that consumers' new thriftiness is purely a reaction to the current economy in DMNews. read ›

February 18, 2009
Scott Davis talks to Reuters about the potential impact of bankruptcy filings on Donald Trump's "golden" image. more ›

February 3, 2009
Aneysha Pearce discusses the advantages of developing a corporate social responsibility plan in QSR Magazine.  more ›

January 19, 2009
News of Prophet's acquisition of Play is covered on RichmondBizSense.com. more ›

January 15, 2009
News of Prophet's acquisition of Play is covered in the Richmond Times-Dispatch. more ›

January 14, 2009
Prophet expands innovation offering through strategic acquisition of Play. read ›

January 14, 2009
Vanessa Cohen writes a letter to the editor of Marketing Week regarding where banks should focus in 2009. read ›

December 16, 2008
David Aaker's new book, Spanning Silos, is one of five books listed on 800-CEO-READ's Business Book Awards in the Advertising and Marketing category.  more ›

December 1, 2008
Ted Grigg writes a blog posting about David Aaker's new book, "Spanning Silos: The New CMO Imperative." more ›

More ›

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