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Sally Hodge
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February 21, 2008
Sarah Essex talks to Brand Strategy about the two characteristics of brands that are most successful at achieving longevity.   read ›

January 23, 2008
Sarah Essex speaks to Marketing on the topic, "How Much Time Should be Spent on Marketing in the Boardroom?"  read ›

November 27, 2007
Scott Davis discusses DDB's new community-focused approach to advertising, called "swarm communications" in AdAge. read ›

November 26, 2007
David Aaker named one of the top ten marketers by the elite Marketing Executives Networking Group in AdAge. read ›

November 14, 2007
Sarah Essex writes a letter to the editor of Marketing Week magazine, UK, on the role of "empowered" Chief Marketing Officers. read ›

November 8, 2007
Sarah Essex writes a letter to the editor of Campaign magazine, UK, in response to a story arguing whether strategy consultants can provide strategic support to brand owners.  read ›

October 24, 2007
Sarah Essex discusses the Magners over-ice cider brand and recommends a strategy for growth in the UK-based publication, Marketing. read ›

October 9, 2007
Prophet Taps Chris Lederer as New York Partner. read ›

September 26, 2007
During his recent visit to Spain, Michael Dunn - along with Madrid-based partner Joseph Gelman - sat down with a journalist from Cinco Días and discussed the challenges facing Spanish companies as they go global. In an accompanying piece, both Michael and Joseph commented on the opportunities and risks associated with the Internet. *Please note this article is in Spanish. read ›

September 10, 2007
Sarah Essex joins Prophet as Senior Partner. read ›

September 10, 2007
Cinco Días, a leading Spanish financial daily, highlights the challenge that the rise of the Euribor index currently represents for Spanish banks. Prophet's Joseph Gelman is quoted on how advertising messages need to be adapted accordingly. *Please note, this article is in Spanish. download ›

September 10, 2007
Phyllis Rothschild joins Prophet as Partner. read ›

August 20, 2007
Kevin O'Donnell talks with AdAge about how too much growth can hurt a brand in a story titled, "The High Price of Rapid Growth."

July 17, 2007
Roland Bernhard discusses the recent re-launch of the best-selling Swiss soft drink brand, Rivella, in Berner Zeitung.  *Please note this article is in German. read ›

June 27, 2007
Ruth Saunders talks with MarketingWeek about Jerry Yang, founder of Yahoo!, and his recent appointment to CEO of the struggling company in an article titled "Return of the Entrepreneurs." read ›

June 22, 2007
Prophet announces results of 2006/2007 State of Marketing Study: "The Effectiveness Imperative." read ›

May 16, 2007
Simon Marlow Joins Prophet as Chief Financial Officer. read ›

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* Please contact thoughtleadership@prophet.com if you are interested in receiving a copy of this article.