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April 6, 2009
Peter Dixon served as a judge in VMSD’s “Outstanding Booth” judging at this year’s GlobalShop conference. Here is his blog posting (and accompanying images) on the show. more ›

March 18, 2009
Greg Handrick comments on the UK Post Office’s recently announced plans of becoming a Post Bank in Marketing Week. download ›

March 16, 2009
Scott Davis comments on the Sci-Fi Channel rebranding itself as SyFy in AdAge.  read ›

March 12, 2009
Prophet Academic Partner Tülin Erdem Tapped for Three-Year Editorship of Journal of Marketing Research. read ›

March 10, 2009
David Aaker argues that consumers' new thriftiness is purely a reaction to the current economy in DMNews. read ›

February 18, 2009
Scott Davis talks to Reuters about the potential impact of bankruptcy filings on Donald Trump's "golden" image. more ›

February 3, 2009
Aneysha Pearce discusses the advantages of developing a corporate social responsibility plan in QSR Magazine.  more ›

January 19, 2009
News of Prophet's acquisition of Play is covered on RichmondBizSense.com. more ›

January 15, 2009
News of Prophet's acquisition of Play is covered in the Richmond Times-Dispatch. more ›

January 14, 2009
Prophet expands innovation offering through strategic acquisition of Play. read ›

January 14, 2009
Vanessa Cohen writes a letter to the editor of Marketing Week regarding where banks should focus in 2009. read ›

December 16, 2008
David Aaker's new book, Spanning Silos, is one of five books listed on 800-CEO-READ's Business Book Awards in the Advertising and Marketing category.  more ›

December 1, 2008
Ted Grigg writes a blog posting about David Aaker's new book, "Spanning Silos: The New CMO Imperative." more ›

November 11, 2008
Alan Mitchell of Marketing reviews David Aaker's latest book, "Spanning Silos: The New CMO Imperative." download ›

November 5, 2008
This article in Handelszeitung features an interview with Roland Bernhard, Partner in Prophet’s Zurich office.  In it he discusses the impact of the financial crisis on the UBS brand and summarizes the near- and mid-term outlook of the brand. *Please note, this interview is in German. download ›

November 3, 2008
Fred Geyer talks beer; specifically the success of Coors' new campaign, with BusinessWeek. more ›

October 20, 2008
Vanessa Cohen comments on an article written in Media and Marketing regarding what it takes for brands to come out of a recession. read ›

October 10, 2008
Vanessa Cohen comments in Marketing about Pizza Hut temporarily changing it's name to Pasta Hut. more ›

October 10, 2008
Vanessa Cohen provides her opinion in the Marketing Society Forum within Marketing about the return of 'retro' brands. more ›

October 7, 2008
David Aaker's newest book, Spanning Silos: The New CMO Imperative, explores silos senior marketers must span for success. read ›

September 27, 2008
Joseph Gelman spoke to Cinco Dias about brand strategies for confronting the current financial crisis. Gelman argues that brands can define whether a company is a winner or a loser. He illustrates his argument with concrete examples from the banking, consumer and mobile phone sectors. *Please note this is in Spanish. download ›

September 26, 2008
Joseph Gelman speaks to Cinco Dias about the likelihood of leading financial brands surviving the financial crisis, specifically Merrill Lynch. *Please note this is in Spanish. download ›

September 25, 2008
Scott Davis talks to Brandweek about how some marketers are using the upcoming election to score a few laughs. read ›

August 11, 2008
Peter Dixon joins Prophet as Creative Director. read ›

July 7, 2008
NYU’s Tülin Erdem Named Academic Partner at Prophet. read ›

June 25, 2008
In an interview with Responsables.biz, the Spanish Corporate Social Responsibility website, Prophet partner Joseph Gelman talks about brand creation and management, the implications of associating social and environmental attributes with a brand, as well as the challenges and fallacies of green branding. *Please note, this interview is in Spanish. more ›

June 17, 2008
Anthony Gerardi joins Prophet as innovation partner. read ›

June 17, 2008
Prophet’s Michael Dunn Named One of 2008’s Top Consultants. read ›

June 16, 2008
Fred Geyer joins Prophet as Partner. read ›

More ›

* Please contact thoughtleadership@prophet.com if you are interested in receiving a copy of this article.