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Media Inquiries
Sally Hodge
312-666-6662
Speech Inquiries
Amanda Nizzere
312-879-1930
July 17, 2007
Roland Bernhard discusses the recent re-launch of the best-selling Swiss soft drink brand, Rivella, in Berner Zeitung. *Please note this article is in German. read ›
June 27, 2007
Ruth Saunders talks with MarketingWeek about Jerry Yang, founder of Yahoo!, and his recent appointment to CEO of the struggling company in an article titled "Return of the Entrepreneurs." read ›
June 22, 2007
Prophet announces results of 2006/2007 State of Marketing Study: "The Effectiveness Imperative." read ›
May 16, 2007
Simon Marlow Joins Prophet as Chief Financial Officer. read ›
April 27, 2007
Following the acquisition of the Spanish mobile phone operator by its French counterpart Orange six months ago, Joseph Gelman talks to Expansión, the leading Spanish financial daily, about the effects this has had on the brand. more ›
April 18, 2007
Scott Davis talks to the Chicago Tribune about the revitalization of several Kraft brands in an article titled "Pimp My Weinermobile."
March 27, 2007
Joseph Gelman talks to Marketing Directo, the advertising and marketing portal, about the branding challenges facing the tobacco industry. Please note this article is in Spanish. read ›
March 27, 2007
Prophet launches BackPocket, our blog with marketing news to inform and inspire. read ›
March 26, 2007
Joseph Gelman talks to Cinco Días, the Spanish financial daily, about the branding challenges facing the tobacco industry. Please note this article is in Spanish. read ›
March 19, 2007
Kevin O'Donnell talks to BrandWeek about the increase in public apologies by CEOs, in an article titled, "Hot Trend: The Contrite Chief Executive Officer."
March 5, 2007
David Aaker gives his thoughts on how he would restore the Starbucks experience in AdAge.
February 26, 2007
Prophet-authored books own 3 of the top ten spots for books focused on brand building, as listed in AdAge. read ›
February 20, 2007
Andrew Pierce to Keynote Senior Marketing Executive Roundtable read ›
February 19, 2007
Andrew Pierce talks to AdAge about the potential pitfalls of Aflac's strategy to apply traditional consumer packaged goods marketing to a financial services brand.
January 16, 2007
Scott Davis talks to the Chicago Tribune about American Girl Place and it's strategy to open boutique stores in malls.
January 15, 2007
Prophet's 2005-2006 State of Marketing Survey results are mentioned in an article titled "Speaking Brand Language in The B-to-B setting" in BtoB.
January 11, 2007
David Aaker talks to the San Jose Mercury News about Cisco's lawsuit against Apple for using "iPhone" and it's potential impact on the product's launch. read ›
January 10, 2007
Michael Dunn discusses the emergence of U.S. brands into the global marketplace and best practices for gaining awareness in new markets in The Advertiser.
December 14, 2006
Prophet's work with the Haas School of Business is highlighted in the Wall Street Journal.
December 14, 2006
Roland Bernhard and his extensive experience working with leading brands are featured in BILANZ. *Please note this article is in German. download ›
December 13, 2006
Ruth Saunders talks with Alan Mitchell from MarketingWeek and reveals the results from Prophet's European State of Marketing Survey. more ›
November 15, 2006
Judy Hopelain comments to the New York Times about Charmin's Holiday promotion in Times Square.
November 15, 2006
Andrew Pierce talks to Marketing News about the importance of measuring brand health to maintain a strong brand image.
November 1, 2006
Roland Bernhard joins Prophet as Associate Partner, helping lead our Zurich office. read ›
November 1, 2006
Judy Hopelain discusses Citgo's response to comments made by Venezuela's President, Hugo Chavez, and whether a response by the company was necessary.
October 30, 2006
David Aaker talks to USA Today about airlines selling goods and services unrelated to transportation to generate more revenue.
October 29, 2006
In an article about Chicago's bid for the 2016 Olympics, Prophet's previous work in helping outline a plan to re-brand the City is mentioned.
October 26, 2006
Scott Davis comments on the success of Verizon - recently named one of BtoB's Best Brands of 2006.
October 24, 2006
David Aaker discusses the challenges a Chief Marketing Officer faces in the Philippine Daily Inquirer. read ›
October 24, 2006
Scott Davis comments on the success of Bank of America, which was recently named one of BtoB's Best Brands of 2006. read ›
October 16, 2006
David Aaker talks brand in The Edge, Malaysia. read ›
October 1, 2006
Michael Dunn discusses the importance of including employees in your branding initiatives in HR Magazine.
September 26, 2006
Scott Davis discusses Burger King's recent success and it's potential impact on the Golden Arches in Crain's Chicago Business.
September 22, 2006
Prophet's work with UBS is mentioned in an article in the Financial Times Deutschland. *Please note this article is in German. read ›
September 8, 2006
David Aaker speaking at Global Brand Forum 2006 alongside Faith Popcorn, Jack Trout, and Martin Lindstrom. read ›
August 17, 2006
An article by Mark Ritson discusses the difference between Brand Consultants and Advertising Agencies, and how they offer very different services to their clients, Marketing.
August 1, 2006
Prophet promotes Kevin O’Donnell to Senior Partner. read ›
July 3, 2006
Scott Davis discusses best practices in branding within professional services firms in Marketer, a publication of The Society for Marketing Professional Services. more ›
May 15, 2006
Kevin O'Donnell comments on P&G's strategy to remove underperforming brands, Brandweek.com.
May 15, 2006
Steve Chang comments on tools that private-label brands are using to compete more effectively in the marketplace, Marketing News. read ›
May 12, 2006
Andrew Pierce comments on Corebrand's recently released report ranking companies' brand equity, Crain's Chicago Business.
April 17, 2006
Scott Davis comments on Colgate's recent purchase of Tom's of Maine and the trend of large companies purchasing boutique brands, AP Wire.
April 10, 2006
Scott Davis comments on the upcoming release of the movie "Fast Food Nation" and it's potential effect on the McDonald's brand, Crain's Chicago Business.
March 8, 2006
Andreas Back comments on the importance of measuring Marketing ROI in Acquisa. (Article is in German) download ›
February 9, 2006
David Aaker comments on the ever-popular low-fat health craze, USA Today.
January 30, 2006
Andrew Pierce comments on Oprah's confrontation of James Frey, author of A Million Little Pieces, and the effect on Oprah's brand, AP Wire.
January 15, 2006
In Marketing News' Marketing Outlook for 2006, Mitch Duckler comments on the role of education and professional development.
January 6, 2006
David Aaker chimes in on Investor's Business Daily's top 10 secrets to success.
December 15, 2005
Scott Davis discusses the return of the Martha Stewart brand, Marketing News.
November 1, 2005
Michael Dunn discusses the strategy behind BMW's Mini, CMO.
November 1, 2005
Scott Davis discusses the important relationship between marketing and IT, CMO.
November 1, 2005
Scott Davis comments on the Marshall Field's brand and the challenges faced by Federated May as they replace the Field's name with Macy's, Crain's Chicago Business.
October 17, 2005
Prophet announces results of 2005 State of Marketing Survey. read ›
October 12, 2005
David Aaker comments on the launch of Dell's XPS line, Fortune. read ›
October 4, 2005
Andrew Pierce comments on the unexpected success of Hooters Airlines, Atlanta Journal-Constitution. read ›
October 3, 2005
Steve Chang comments on the spin off of American Express' financial services unit, Ameriprise, Star Tribune. read ›
October 1, 2005
Sandra Roesch discusses the importance of having a strong brand in the global banking industry, Banking Technology. read ›
September 20, 2005
New title in Kellogg series features contribution by Scott Davis. read ›
September 14, 2005
Jeff Smith comments on the tactics being used by Pharmaceutical companies to combat the effects of generic drugs, PharmaFocus. read ›
August 18, 2005
Jeff Smith promoted to Partner in the Zurich office. read ›
August 8, 2005
Andrew Pierce joins Prophet as Senior Partner in the New York office.
July 22, 2005
Prophet's client is one of 5 "big winners” in the 2005 global ranking of the 100 most valuable brands. read ›
July 17, 2005
Atsushi Kogoma joins Prophet as an Associate Partner in the Tokyo office. read ›
July 15, 2005
Prophet was listed as a "Firm to Watch" in the July edition of Consultants News.
May 6, 2005
Scott Davis comments on Angel Soft's attempts to generate buzz on the web, Wall Street Journal. read ›
April 19, 2005
UBS receives the David Ogilvy Award for Research Excellence. Prophet is recognized for guiding the effort. read ›
April 18, 2005
Scott Davis' letter to the editor discusses the importance of focusing on profitable customers, Advertising Age. read ›
April 18, 2005
An article showcases the successful outcomes of Prophet's work with UBS in helping them consolidate their portfolio under a single, corporate brand, Financial Times. download ›
April 18, 2005
David Aaker discusses Apple's brand and whether or not they can exploit the success of the iPod to lift its computers out of their niche into the mass market, Financial Times. read ›
April 8, 2005
David Aaker's keynote on Brand Portfolio Strategy at the Nikkei Corporate Brand Seminar in Tokyo is discussed, Nikkei Advertising Note.*
April 4, 2005
Ruth Saunders joins Prophet as an Associate Partner in the London office. read ›
March 31, 2005
Scott Davis discusses building your personal brand, and the importance of values, America West.*
March 28, 2005
Jeff Smith comments on the increasing importance of brand within the banking industry, Bank Marketing International.*
March 21, 2005
Prophet is featured in Consultants News, in an article titled "How Prophet Manages 20% Growth." Michael Dunn, Chief Executive Officer, comments throughout.*
March 3, 2005
Scott Davis comments on the increasing importance of the CMO role, Nikkei Advertising Note.*
March 1, 2005
David Aaker and Michael Dunn comment on the changing face of high-tech branding, Marketing News. read ›
February 24, 2005
David Aaker named the 2005 recipient of the "Innovative Contributor to Marketing" award by the Marketing Management Association. read ›
January 10, 2005
Prophet identified as a force in branding for 2005 by the U.K.'s Marketing magazine columnist Mark Ritson. read ›
January 3, 2005
David Aaker comments on how some brands (including Ralph Lauren and Tommy Hilfiger) use an association with America to tell a story, create a certain perspective, and in turn, sell their products. Lou Dobbs Tonight, CNN*
December 9, 2004
Scott Davis comments on building relationships with customers in times of anxiety in two separate articles, CMO Magazine*
October 19, 2004
Prophet Deepens Presence in Europe with Zurich Office. Please note the press release is written in German. read ›
October 14, 2004
David Aaker commented on Starbucks' efforts to attract new consumers with its recently introduced Chantico chocolate beverage in USA Today*
October 11, 2004
David Aaker commented on the branding efforts of the presidential candidates in Advertising Age*
September 10, 2004
David Aaker Wins The MIT Sloan Buck Weaver Award For Marketing. read ›
September 7, 2004
Will Gordon joins Prophet as Associate Partner. read ›
August 16, 2004
Managing Partner Tim Munoz comments on the increased focus on marketing effectiveness and Prophet's perspective on how to better allocate marketing spending. As heard on Sky Radio on United. (The download is a WMA audio file.) download ›
August 5, 2004
David Aaker interviewed on issues in branding and how they are affecting financial services, Argent, Volume 3 Issue 4 download ›
July 13, 2004
Dave Aaker interviewed about Brand Portfolio Strategy and how the business of brands has evolved over his 40 year career, Brand Strategy download ›
July 12, 2004
Michael Dunn, Chief Executive Officer, provides insight to the merger and acquisitions market and the importance of brand management to successful deals read ›
June 28, 2004
David Aaker, Vice Chairman, featured in cover story about his latest book, Brand Portfolio Strategy, Absatzwirtschaft download ›
June 19, 2004
David Aaker interviewed about his latest book, Brand Portfolio Strategy, Bloomberg Radio
June 8, 2004
A review of David Aaker's new book, Brand Portfolio Strategy, Politiken*
June 1, 2004
Prophet names new Partner, Andreas Back, to lead continued European expansion read ›
June 1, 2004
David Aaker's new book, Brand Portfolio Strategy, receives praise in article about six new marketing books, Marketing Management*
June 1, 2004
Prophet profiled as one of "seven small jewels" in list of boutique consulting firms, Consulting Magazine*
May 27, 2004
David Aaker, Vice Chairman, highlights some thoughts from his new book, Brand Portfolio Strategy, Marketing Week download ›
May 1, 2004
David Aaker, Vice Chairman, comments on B2B companies shifting from selling products to providing solutions, Marketing News download ›
May 1, 2004
David Aaker, Vice Chairman, comments on how many large consumer products companies have had success in reducing the number of brands in their portfolios, CFO Europe more ›
April 8, 2004
David Aaker, Vice Chairman, in an interview about his new book, provides examples of brand portfolio issues that companies are facing, Financial Times download ›
March 21, 2004
Brand Portfolio Strategy listed as one of "five ways to get into minds of marketers," New York Times*
February 3, 2004
Prophet identifies brands to watch in 2004. read ›
* Please contact thoughtleadership@prophet.com if you are interested in receiving a copy of this article.