PROPHET NAMES NEW PARTNER TO LEAD CONTINUED EUROPEAN EXPANSION

Brand and business consultant Andreas Back has been named Partner at Prophet, a leading international management consulting firm specialising in brand and business strategy.

Back, who is based in Hamburg , is spearheading Prophet’s expansion into Germany . “Core to Prophet’s growth strategy is to support our clients with the best local talent and global experience available,’’ Michael Dunn, Prophet’s Chief Executive Officer. “Andreas brings both – extensive knowledge of one of the world’s largest economies and the global brand and business management experience that continues to set us apart.”

Most recently, while a Partner with Droege & Company, a leading German consulting firm. Back was responsible for the development of a marketing and sales practice for the firm. Across a 20-year career in Germany and the US , Back has also worked as a consultant with A.T. Kearney and Gemini Consulting. Before becoming a consultant, he started his career as a brand manager with Unilever. His extensive marketing strategy experience spans a wide range of global brands including Adidas, BMW, General Motors, Kraft, Pepsi and Sony. He holds an MBA from University of Hamburg , Germany .

Prophet is a management consultancy that helps clients achieve competitive advantage by creating and implementing integrated business, brand and marketing strategies. Prophet works with companies from strategy to execution to develop, operationalise, grow, and protect one of their most valuable assets: their brand. Prophet has offices in Chicago, Houston, London, New York, San Francisco, Tokyo, and Zurich.

6/1/04

Contact:
Nancy Prendergast
tannissan mae communications
+44 (0) 207 313 2405