WILL GORDON JOINS PROPHET AS ASSOCIATE PARTNER

Will Gordon has been named Associate Partner of Prophet, a leading consulting firm specializing in brand and business strategy.

"Will brings extensive customer analytic, brand positioning, targeting, and CRM experience to Prophet, further strengthening our customer research and analytics practice area," said Michael Dunn, Chief Executive Officer. "He will add considerable value and expertise to our team."

Will, who will work out of the San Francisco office, has more than 20 years of cross-industry analytic leadership and marketing experience in North America, Europe, Japan, and Australia. Prior to Prophet, Will held senior research, strategy, and marketing consulting positions in Andersen Consulting's telecom and CRM strategy practice, in Mercer Management Consulting's Customer Science practice, and at U S WEST (now Qwest), where he managed corporate market research and analysis.

A resident of Concord, CA, Will holds a Ph.D. from the University of Denver and a B.A. from the University of Vermont.

Prophet is a management consultancy that helps clients achieve competitive advantage by creating and implementing integrated business, brand, and marketing strategies. Prophet works with companies from strategy to execution to develop, operationalize, grow, and protect one of their most valuable assets: their brand. Prophet has offices in Chicago, Hamburg, Houston, London, New York, San Francisco, Tokyo, and Zurich. For more information, please visit www.prophet.com.

9/7/04

Contact:
Sally Saville Hodge
Hodge Communications
312.666.6662