Marketing magazine dubs Prophet "Big Brand Agency" for 2005

Prophet, a leading consulting firm specializing in the integration of brand, business, and marketing strategy, was named the “big brand agency” to watch in 2005 by a Marketing magazine columnist.

“This sort of recognition reflects the inroads we’ve made on a global basis with our focus on the need to bring together brand, business and marketing strategies to drive top- and bottom-line results,” said Michael Dunn, Chief Executive Officer of Prophet. “The continuing success of such multi-national clients as UBS and BP has demonstrated the effectiveness of that approach in the marketplace.”

The U.K.-based Marketing’s January 5th column by Mark Ritson, noted marketing author and researcher, entitled “Keep a Watch Out for the Return of Reputation,” describes Prophet as “already huge in the U.S. and now growing in Europe…a winning hybrid combining the rigor of a strategy consultant with specialist brand focus.”

He adds: “What I have seen of the company's work suggests that its grasp of quantitative research, marketing strategy and brand architecture will make it a big force in branding in the coming year."

Marketing magazine is the leading news magazine for the marketing community in the U.K., boasting a higher readership than any other marketing title, at around 40,000 weekly.

Prophet is a management consultancy that helps clients achieve competitive advantage by creating and implementing integrated business, brand, and marketing strategies. Prophet works with companies from strategy to execution to develop, operationalize, grow, and protect one of their most valuable assets: their brand. Prophet has offices in Chicago, Hamburg, Houston, London, New York, San Francisco, Tokyo, and Zurich. For more information, please visit www.prophet.com.

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Kellie Mullins
HODGE COMMUNICATIONS
312.666.6662 or
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