ATSUSHI KOGOMA JOINS PROPHET'S TOKYO OFFICE AS ASSOCIATE PARTNER

Atsushi Kogoma, an accomplished brand, marketing, and business management consultant, has been named an Associate Partner at Prophet, a leading consulting firm specializing in brand and business strategy.

Kogoma, who will work out of the Tokyo office, joins Prophet from Interbrand Japan. During his tenure with Interbrand, he held the leadership position of Executive Consultant, where he worked with top 300 companies across a range of industries to address such issues as marketing strategy and planning, business planning, statistical analysis, and creative design management.

"With his extensive experience and strong track record of establishing and managing a variety of domestic and global brands, Kogoma-san will be a tremendous asset to Prophet in enhancing our capabilities and ability to serve our clients in Asia," said Michael Dunn, Chief Executive Officer of Prophet.

Prior to Interbrand Japan, Kogoma spent 18 years at I&S/BBDO, where he served in several capacities over his tenure, most recently as Group Account Manager/Worldwide Account Director leading projects for major automotive and airline brands, among others. He is a sought-after speaker on various brand and marketing topics, having presented at many industry conferences, corporate training programs, and management classes at Japanese universities. He also is the recipient of several awards, including the Dentsu Advertising Dissertation award.

Kogoma received a BS from the Aoyama Gakuin University, Tokyo, Japan. He also holds a Japanese national official license for a business consultant and an official license as a statistical consultant.

Prophet is a leading consultancy that helps clients achieve competitive advantage by creating and implementing integrated business, brand, and marketing strategies. Prophet works with companies from strategy to execution to develop, operationalize, grow, and protect one of their most valuable assets: their brand. Prophet has offices in Chicago, Hamburg, Houston, London, New York, San Francisco, Tokyo, and Zurich.

10/17/2005

Contact:
Sally Saville Hodge
Hodge Communications
312.666.6662