JEFF SMITH PROMOTED TO PARTNER IN PROPHET'S ZURICH OFFICE

Jeff Smith, an Associate Partner who has been with Prophet since 2000, has been promoted to Partner at the leading global consulting firm specializing in brand and marketing strategy.

"Jeff's strengths in providing clients with top-notch thinking, combined with his ability to produce results for the firm make him a valuable member of the Prophet team," said Michael Dunn, Chief Executive Officer of Prophet. "These qualities combined with his leadership skills have earned him this promotion."

Smith has over 15 years of experience helping companies develop and implement market-driven branding and marketing strategies, and counsel on using customer-facing strategies to achieve business objectives. Since joining Prophet, he has led client engagements for UBS, Zimmer, Bayer, and Universal Studios, among others.

Before Prophet, Smith was a Principal at Kuczmarski & Associates, where he was a leader of the Brand Asset Management and Marketing Strategy Practice, specializing in corporate positioning, brand asset management strategies, brand architecture rationalization, and brand-based innovation.

A sought-after presenter, he has chaired and spoken at numerous industry events. He is often used as an expert resource by various media and has authored many articles on the subject of brand and marketing.

Smith received a B.S. from Miami University in Ohio.

10/17/2005

Contact:
Sally Saville Hodge
Hodge Communications
312.666.6662