NEW TITLE IN KELLOGG SERIES FEATURES CONTRIBUTION BY PROPHET LEADER, AUTHOR, SCOTT DAVIS

Published by Wiley, Kellogg on Branding combines the thought leadership of the school's highly regarded marketing faculty with perspectives of senior business executives with years of experience in brand building. Combining both theory and application, it is a powerful tool for brand managers and marketers who want to use branding to increase customer loyalty, create long-term competitive advantage, and build profitability.

Davis, Senior Partner, adds this to many other credits. He previously authored Brand Asset Management: Driving Profitable Growth Through Your Brands (Wiley, 2000), and co-authored Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth (Wiley, 2003), with Michael Dunn, Prophet CEO. Author of a monthly column on issues of interest to chief marketing officers in Point, a magazine associated with Advertising Age, his work also has been frequently published in BrandWeek and CMO, among others.

Kellogg on Branding was completed under the direction of Alice Tybout and Tim Calkins, both of whom also contributed chapters. Tybout is Harold T. Martin Professor of Marketing and Chairperson of the Marketing Department at the Kellogg School of Management. Calkins is Clinical Associate Professor of Marketing at the Kellogg School of Management. He is also the Co-academic Director of the Kellogg on Branding executive education program. Other contributors include Don Schultz and Heidi Schultz, Betsy Holden of Kraft, and E. David Coolidge III of William Blair & Co.

Prophet is a leading consultancy that helps clients achieve competitive advantage by creating and implementing integrated business, brand, and marketing strategies. Prophet works with companies from strategy to execution to develop, operationalize, grow, and protect one of their most valuable assets: their brand. Prophet has offices in Chicago, Hamburg, Houston, London, New York, San Francisco, Tokyo, and Zurich. For more information, please visit www.prophet.com.

The Kellogg School of Management at Northwestern University was founded in 1908 and is home to a renowned research-based faculty and MBA students from more than 50 countries and six continents. The Kellogg School includes the Full-time, Part-time, and Executive MBA programs and the non-degreed Executive Education Program. The school offers three joint degree programs: the JD-MBA, MD-MBA, and MEM-MBA. Additionally, the Kellogg School of Management has alliances with business schools around the world.

In October 2004, the Kellogg School was named the top MBA program in the world for the third consecutive year by the Economist Intelligence Unit, a division of The Economist Group in London. Also in October 2004, BusinessWeek magazine ranked the Kellogg School the number one graduate school of business in the United States, an honor it has achieved a record five times since the biennial survey began in 1988.

9/20/05

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Sally Saville Hodge
Hodge Communications
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