SAN FRANCISCO, CA (August 1, 2006) – Kevin O’Donnell, a member of Prophet’s leadership team since 1997, has been elevated to Senior Partner from Partner, the company announced today.

Prophet (www.prophet.com) is a leading global consultancy specializing in helping Fortune 500 companies and their senior marketers more effectively use brand and marketing to drive profitable growth.

 

As Senior Partner, O'Donnell will take on added responsibilities for helping to lead the management and strategic direction of the firm.  Throughout the years, his management  roles with Prophet have also included serving as Managing Partner of the San Francisco office, and leading the firm's entry into Asia. 

“Kevin has been instrumental in helping to drive Prophet’s growth and success,” said Michael Dunn, Chief Executive Officer. “His insights and innovative thinking have been instrumental in successful client engagements and offer development, and will remain critical as we continue our own evolution.”

O’Donnell has spent more than 20 years helping companies develop and execute brand and business strategies, with an emphasis on customer segmentation, brand portfolio strategy, and development of branded customer experiences. He has served as Prophet’s lead strategic advisor on U.S. and global client engagements for such businesses as Harrah’s, Cargill, and Staples.

Prior to joining Prophet, he was both a hands-on entrepreneur and a strategist for the Walt Disney Company.

 

O’Donnell holds a bachelor’s degree from the University of California-Berkeley and his MBA from the Wharton School. He and his family reside in Moraga.