David Aaker speaking at Global Brand Forum 2006 alongside Faith Popcorn, Jack Trout, and Martin Lindstrom.

The Global Brand Forum, often referred to as the “Davos of Branding" is back this year with an impressive line up of international speakers.In keeping with its high standards, the Global Brand Forum once again, will bring the world's foremost influential and inspiring brand thought leaders who will converge in Singapore.

The Global Brand Forum is the world’s leading platform for brands, business, and leadership and will be hosted in Singapore November 6-7 2006 at the Ritz Carlton Millenia.

Over the last 3 years the Forum has brought together the most inspiring leaders and icons for the first time in Asia such as Rudi Giuliani, Francis Ford Coppola, Minister Mentor Lee Kuan Yew, Warren Bennis, Anita Roddick, Tom Peters, Dr Deepak Chopra, Al Ries, and Scot Bedbury on a single platform.

This year’s impressive line-up of speakers include:

David Aaker: The Vice-Chairman of Prophet and advisor to Dentsu worldwide, David Aaker is the world's number one Brand Strategy Guru and creator of the “Brand Equity” concept

Faith Popcorn: The world's number one trend forecaster (whom Fortune magazine referred to as "the Nostradamus of Marketing” and “America's Trend Oracle”)

Jack Trout: The creator of the concept, "Brand Positioning" and best-selling author

Martin Lindstrom: One of the world's top youth marketing and techno branding gurus and best-selling author whose columns reach more than 1 million marketers every week

“The Global Brand Forum 2006 is about raising standards and changing perspectives of CEOs, Marketers, and Bureaucrats in terms of how they manage and grow their brands in Asia. The rules of the game have changed. Today, brands are more than a marketing tool or trick, they are powerful tools for organizational transformation. The choice is very clear for most Asian companies - either you are a strong brand, or you are a commodity. There is no middle ground," said Karthik Siva, Chairman of Global Brand Forum.

Bringing the most influential opinion leaders from across Asia, the forum is meant for CEOs, Marketing Directors, Brand Custodians, Creative Directors, Bureaucrats, and entrepreneurs across Asia Pacific who are concerned with creating, defending, and growing their brands. This year, the forum is aptly themed “Keys to Brand Transformation”.

“The Global Brand Forum will bring together thought leaders on what it takes to transform a brand. This is truly an opportunity for CEOs across Asia to bring practical ideas for their businesses from the world’s branding giants. It is a forum not to be missed as it brings business, government, students and media together in one single arena where everyone benefits through a series of intellectually stimulating speeches, panel discussions, Q&A sessions and knowledge-sharing sessions over two invigorating days, this interactive experience will encourage debate, foster reflection and engineer change in the way companies in Asia manage their brands and business,” Siva added.

For more information, please log on to www.globalbrandforum.org.

For tickets to the conference, please contact Rajesh Rao of Kankei Integrated Marketing Solutions, Singapore. Tel: 65 6222 5054 Email: rrao@kankei.com

ABOUT GLOBAL BRAND FORUM 2006

Global Brand Forum Pte Ltd was established as an independent organization in April 2004.

The Global Brand Forum is a Singapore-based global platform for inspiration for brands, business and leadership and its goal is to further brand thought leadership by raising standards and shifting perspectives of CEOs, Marketers, Bureaucrats, Entrepreneurs in the way they view and approach brands.

This thought leadership company develops and stages leading-edge word-class forums designed to bring together influencers in international business.

Global Brand Forum has established a highly influential and effective network of partners, including International Enterprise Singapore, Singapore Tourism Board, TNS Global, Straits Times and The Edge, to name a few.