Roland Bernhard Joins Prophet as Associate Partner

Roland Bernhard, whose international experience creating innovative brand, marketing, and corporate strategies spans nearly two decades, has joined Prophet as an Associate Partner, the company announced today.

Prophet (www.prophet.com) is a leading global consultancy specializing in helping Fortune 500 clients and their senior marketers more effectively use brand and marketing to drive profitable growth.

Bernhard, who will be leading Prophet’s office in Zurich, Switzerland, is known in the European marketing community for his strategic thinking and his ability to develop innovative profit streams.

"Roland is a proven leader in this arena and is a welcome addition to the firm," said Michael Dunn, CEO and Chairman of Prophet. "His expertise in market analysis, innovation management and brand strategy will add depth to our capabilities and the value we bring to client relationships."

Bernhard joins Prophet from his own successful brand and strategy consultancy for such clients as UBS, Sara Lee, Lowe, and Axel Springer. Previously, he was global head of marketing for Red Bull GmbH. He also served with The Coca-Cola Company & BPW as head of marketing, tea portfolio, for Europe, Eurasia, and Africa.

He holds an M.B.A. degree from the Fuqua School of Business, Duke University. Bernhard resides in Switzerland.