Amazon Top 10 Books on brand building

Published in AdAge on February 26, 2007

1. Building Brands and Believers: How to Connect Consumers Using Archetypes, by Kent Wertime

2. Designing Brand Identity: A Complete Guide to Creating, Building and Maintaining Strong Brands, by Alina Wheeler

3. Building Strong Brands, by David A. Aaker

4. Brand Warfare: 10 Rules for Building the Killer Brand, by David F. D'Alessandro

5. Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth, by Scott M. Davis, Michael Dunn and David A. Aaker

6. Brand Equity and Advertising: Advertising's Role in Building Strong Brands, by David A. Aaker and Alexander L. Biel

7. The Brand Mind-set: Five Essential Strategies for Building Brand Advantage Throughout Your Company, by Duane E. Knapp and Christopher W. Hart

8. Building Brand Identity: A Strategy for Success in a Hostile Marketplace, by Lynn B. Upshaw

9. Take a Stand for Your Brand: Building a Great Agency Brand From the Inside Out, by Tim Williams

10. Brand Building on the Internet, by Martin Lindstrom and Tim Frank Andersen