Prophet’s BackPocket: Something for Marketers to Keep in Theirs

SAN FRANCISCO, CA (March 26, 2007) – BackPocket, billed as a resource for busy marketers, with observations on news of the day added in for good measure, has been launched as Prophet’s contribution to the social media scene.

Prophet (www.prophet.com) is a leading global consultancy specializing in helping Fortune 500 clients and their senior marketers more effectively use brand and marketing to drive profitable growth.

The blog (http://backpocket.prophet.com/) is a compendium of recent coverage culled from new and traditional media sources ranging from MediaPost.com and E-Marketer.com to the Wall Street Journal and Financial Times. (Subscriptions are necessary to read some of the postings.)

The opinion entries are contributed by the firm‘s thought leaders, including Vice Chairman David Aaker and Senior Partner Scott Davis.

“We’re excited to provide what we hope will become a go-to resource for busy marketers who need to keep up with the news, but who don’t have time to scour the media to find it,” said Michael Dunn, Prophet Chief Executive Officer, in announcing BackPocket’s launch.

“We’ve also made it easily searchable by topic and brand so that when marketers are looking for some “back pocket” examples for presentations or make a case on impending initiatives, they are readily available,” he added.

Readers can share their feedback on the new blog by emailing backpocket@prophet.com.