Anthony Gerardi joins Prophet as innovation partner.

SAN FRANCISCO (June 10, 2008) – Anthony Gerardi, 38, with a track record of more than 15 years of developing and deploying innovation strategies, has joined Prophet as a partner focused on growing its innovation offering. He is based in Prophet’s Chicago office.

Prophet (www.prophet.com) is a leading global consultancy specializing in helping Fortune 500 clients and their senior executives more effectively use branding, marketing, and innovation to drive profitable growth.

“Anthony has a strong track record and extensive experience leading and implementing innovation initiatives for firms in a multitude of industries. His innovation expertise coupled with his private equity and international background will be extremely valuable to our organization,” said Michael Dunn, chief executive officer of Prophet.

Gerardi joins Prophet from the innovation strategy firm Doblin, where he served as the company’s practice leader and drove extensive international engagements in Seoul, South Korea, and Zurich, Switzerland. He led global teams to create innovation strategies and transform company cultures, developing new business models, offerings, and customer experiences for public and private companies. Clients successfully deployed these strategies and fueled innovation through both organic growth and acquisitions.

Prior to Doblin, he was a vice president at MetLife in New York where he co-led, built, and managed the innovation and strategic private equity team.

A resident of Chicago, he holds a Bachelor of Science degree in finance from Northern Illinois University and an executive MBA from Columbia Business School in New York.

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